"It lacks the rock chick cool of a Balmain blazer and the sexiness of Charlotte Olympia heels, but this $14.99 blanket with armholes could be the surprise fashion hit of the recession. The Snuggie looks like a combination of a fleece hospital gown (it's backless!) and Jedi robe, but since its debut in October more than 4m have been sold.
Sales surged after the first airings of a two–minute infomercial featuring a woman driven to despair by the difficulties of wearing a blanket. She couldn't answer the phone, play backgammon or eat popcorn without exposing her arms to cold air."
