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25 AUGUST 2009

Choose A Different Ending: interactive advertising

"Nottingham based filmmaker Simon Ellis has been making quality short films for ages now. His latest short 'Soft' won a TON of awards including being nominated for a BAFTA.

He's recently finished directing a commercial for a big anti knife campaign that will be running both online and on TV. The online commercial is different in that it's interactive, allowing the viewer to decide the destiny of the main character.

The key to this is it puts you slap bang in the centre of a world and you decide what choices the main character makes. Through great acting and camera–work, the result is something very effective. The point is to show you the consequences of the multitude of different choices when it comes to knife crime."
(BritFilms TV, 2009)

1

CONTRIBUTOR

Simon Perkins
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