Death of the Author 2.0

"The user-producer is a concept that speak to the digital experience and the freedoms that this digital culture allow for ordinary people to become artist and producer. This model fundamentally challenges the traditional assumptions of author, it moves away from the idea of the romantic notion of authorship, which saw authorship and cultural production as an isolated activity of a genius sitting and creating something out of nothing.
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Some factors as the democratic diffusion of tools for create and for spread content, the explosion of economy of imagination, the sharing of intellectual products, the figure of prosumer and the social network of web 2.0, these have desacralised the figure of author, these have stripped its aura, it has been plunged in the Pangea of Knowledge, which is the only one creator of human culture, transversely in time and in place.
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Authorship becomes indistinguishable from the multiplicity of authors, this profusion transforms the culture and their creators in a unique body. It's the collective intelligence, it's the return of the rules of oral and folk culture. Collaborative creativity, influences, remix, sampling, reshaping and mesh of diffuse publications of intellectual products, from ideas and concepts, to arts and researches; these are the causes that have diminished the character of originally, individually and autonomy composition. Culture consists of multiple writing, indeed, everything is to be distinguished. This multiplicity is collected, united and this place is not the author, as we have hitherto said it was."

(Bruce Sterling, Wired Magazine, September 26, 2007)