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06 JUNE 2019

Astroturfing: corporate interests disguised as spontaneous popular movements

"The term 'astroturfing' is a play on the term 'grassroots movement,' since the grass is fake. Astroturfing has been attempted by online businesses who present a product as being highly desired and sought out by a certain customer base via company-sponsored message board posts, blogs or articles when there is no evidence to support such an assertion."

(BigCommerce)

1

TAGS

advocacy groups • astroturf kingpin • astroturfing • astroturfing (phenomenon) • authentic response • authenticitybaseless claimsbelieving lies to be true • block legislation • campaign advertisingcognitive dissonanceconservative ideologyconservative think tankcontradictory narratives • controversial practice • corporate behaviour • corporate bullying • corporate lobbyingcorporations • corrupt practices • credibility • deceitful practices • deceitfulnessdeceptiondeliberate intention to misleaddiscrediting expertsdishonestydrunk drivingemotive manipulation • Employment Policy Institute • fake • fake grass-roots • fake grassroots movements • fake news • fake personas • fake reviews • fallacious argumentsfalse claims • falsified testimony • food safetygrass rootsgrassroots movement • hidden funding • illusion and reality • illusion of a populist idea. • inference • John Oliver • Last Week Tonight • Last Week Tonight with John Oliver HBO • lobbying • lobbyist • marketing practicesmemesmetaphorical representation • minimum wage • misleading message • misleading practices • mistruths • non-profit front groups • outreach • oversimplification • paid sick leave • perception management • pretending to be unbiased • public advocacy groups • public interest • public outreach • public-interest groups • Richard Berman • Rick Berman • secondhand cigarette smoke • sockpuppets • spontaneous popular movements • testimonies • the illusion of authenticity • undercover marketingunethical behaviourwhat is really happening

CONTRIBUTOR

Simon Perkins
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