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12 MARCH 2016

Josef Frank Exhibition: Against Design in Vienna

"The exhibition JOSEF FRANK: Against Design presents the full scope of Frank's pioneering and diverse oeuvre. In light of his prodigious output of furniture and textile designs that remain current to this day and his intensive involvement with the possibilities of architecture and living in the modern era, the title Against Design might at first seem a puzzling choice for an exhibition on Josef Frank. Frank, whose work as a designer and design critic continues to be considered contemporary today, represented a pragmatic approach to design and argued for a simple and 'normal'—but by no means normative—architecture and design. He believed that existing elements should be taken into account as a matter of course and intuitively developed for practical use, without striving toward representation and innovation. To Frank, it was not so much the formal qualities, but those of social experience that were important; his interiors and household objects were not intended to be subjected to formalist concepts, but placed at the service of convenience.

Especially today, Josef Frank's ideas about an uncontrived and unpretentious functionality, whose aim was an independent, free, enlightened bourgeois domestic culture far from stylistic dogmas and fashionable conventions, seem more relevant than ever."

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TAGS

applied artsarchitecture • architecture and design • Austria • Austrian architect • Austrian designer • Austrian Museum of Applied Arts and Contemporary Art • design • design critic • designer • diverse oeuvre • domestic culture • exhibition • fashionable conventions • formal qualities • furniture design • household objects • interior design • intuitively developed • Josef Frank • living in the modern era • modernist aestheticsmodernist architecturemodernist furniturenon-representationaloeuvre • pioneering oeuvre • practical use • pragmatic approach to desig • prodigious output • service of convenience • social experience • stylistic dogma • textile design • uncontrived functionality • unpretentious functionality • Vienna

CONTRIBUTOR

Simon Perkins
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