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04 FEBRUARY 2016

Retailer uses drones to playfully respond to social media censorship

"clothing retail store BUYMA recently produced a creative commercial that strictly wants you to buy their clothes. Since Japanese TV programs are legally obligated to cover sensitive body parts, BUYMA uses drones to fully censor two professional belly [sic] dancers while they dance their routine naked."

[This Buyma ad which was created for television clearly plays with concepts around censorship - both in the context of Japanese broadcast media and perhaps more importantly in the context of social media where it will likely have most traction. In doing so the ad playfully references contemporary restrictions in place on sites such as Facebook.]





2015ballet • Buyma (retailer) • censorshipcheekyclassical balletclothing retailercomedy of mannerscultural conventionsdancedroneetiquette • flying drone • high-technology • hoverJapan • Japanese online retailer • morality • naked ballet dancing • naughty • nude man • nude women • nudity • obscenity • obscuring nudity • online retailer • playful provocation • playfulnesspolite societyquadcoptersexual taboo • social media censorship • social shopping service • tabootv adtv advertveiledviral advisual gag


Simon Perkins

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