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04 MARCH 2015

US Ad Council launches 'Love Has No Labels' ad campaign

"To coincide with the upcoming 50th anniversary of the Selma March (March 7–25, 1965), the Ad Council is leading an unprecedented group of historic brands to launch a new series of public service advertisements (PSAs) on behalf of their Love Has No Labels campaign. First announced in February, the digital–first campaign is designed to further understanding and acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. The new television and online video PSAs encourage audiences to examine and challenge their own implicit bias."

(PR Newswire, 3 March 2015)




196550th anniversaryad campaign • Ad Council • advertising in public spaces • age bias • American Civil Rights Movement • bias • celebrate diversity • co-optioncreative advertising • cultural bias • digital first campaign • digital first strategy • digital screensdisability discriminationdiversity • gender diversity • gender equality • implicit bias • liberal societyliberal tolerance • Love Has No Labels • magic show • pluralistic societyPSApublic information advertisement • public screens • public service advertisement • racial diversity • religious diversity • religious freedom • revelation • Selma Voting Rights Movement • sentimentalitysexual orientation • understanding and acceptance • x-ray


Simon Perkins

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