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04 MARCH 2014

Norman Kirk split-screen political ad for 1969 NZ general election

"This 1969 advertisement for the Labour Party emphasised the leadership qualities of Norman Kirk and sought to capitalise on a public mood for change as that turbulent decade drew to a close. It screened in full colour in cinemas and in black–and–white on television (colour TV wasn't introduced until 1973). Its striking split–screen imagery and pop–styled theme song were clearly aimed at younger voters, a potentially important audience in an election when the voting age was lowered from 21 to 20 (it would be reduced further, to 18, in 1974). It was not enough, however, to oust Keith Holyoake's National government, which had ruled for the previous nine years."

TAGS

1969advertisementAotearoa New Zealand • campaign advertising • cinematic techniqueColenso BBDO • dancing Cossacks (political TV ad) • film techniquegeneral electionintra-frame • Keith Holyoake • Labour governmentLabour Party • mood for change • National (political party) • Norman Kirk • optical printing • political advertising • Prime MinisterRobert Muldoonsplit-screenThomas Crown Affair (1968) • turbulent decade • TV commercial

CONTRIBUTOR

Simon Perkins
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