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14 JANUARY 2014

Moscow metro launches 'Squat to ride' Sochi promotion

"As part of the zealous promotion for Russia's upcoming Sochi Olympics spectacular, the Moscow metro is offering an alternative to its ticket machines and their queues. It is combining a keep–fit theme and making an attractive offer to commuters; get some gain from the pain and ride the train for free."

(Euronews, 08 November 2013)



2013advertising in public spacesawareness campaignawareness raisingcommutercreative advertising • Euronews • exercise • exercise machinehealth awareness • health promotion • keep-fit • Maria Kiseleva • metro • Moscow • Moscow Metro • obesityOlympic GamesOlympic Games 2014promotionpublic healthpublic spaceRussia • Russian Olympic Committee • Sochi 2014 Olympic • Sochi Olympics • sport • squat to ride • squats • ticket • ticket machine • ticket purchasingtrain station • train travel • Vystavochnaya station


Simon Perkins

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