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31 JULY 2013

Are Youtubers Revolutionizing Entertainment?

"Over the past 8 years, YouTube has given birth to an increasingly sophisticated entertainment culture that operates outside of the traditional television and film ecosystem. With humble roots in charismatic and creative people simply sharing their lives, thoughts, and humor to their webcams, YouTube entertainment has diversified and grown into tens of thousands of unique channels with millions of loyal fans and subscribers. With a new generation of viewers increasingly turning to YouTube instead of broadcast TV, a new industry is being built around personalities who have dissolved the barriers between on–screen talent and the audience, and who employ visual aesthetics that make the viewer feel as if they are a part of the creator's life. Truly, we are in a new era of entertainment, one being led by millions of young people who are equally happy to watch video on their laptop as they are on their TV."

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TAGS

amateur cultural productionamateur videoaudiencebeyond the world of broadcastingbroadcast television • charismatic people • confessiondigital narcissism • entertainment culture • entertainment experienceeveryday peoplefansfeedback loop • instant feedback • intimate exchangesintimate lives • Jake Roper • Josh Cohen • Joshua Green • Kornhaber Brown • laptop video • machinimamedia ecologies • media ecosystem • Molly Templeton • new era of entertainment • new forms of television • new industry • new media content productionnew television culturenew voicesnew ways of engagingOff Book • on-screen talent • PBSpersonalitiesproducers and consumers • sharing their lives • their thoughts • TVuser-generated contentvideo bloggerwebvideoyoung peopleYouTube

CONTRIBUTOR

Simon Perkins
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