"on most maps, Europe and North America are situated on top–allowing us to believe that these countries are really 'on top of the world'. Africa, Australia and South America are always situated at the bottom. Why never the other way around? Cartographers make assumptions about the world (North is assumed to be at the top) and these assumptions have become normalised and are viewed as 'common sense'.
But these politically embedded assumptions help to structure how we see the world and our place in it. Few of us ever stop to think about the politics of cartography and what it says about Western cultural and economic imperialism and domination. Few ever think how these unexamined assumptions structure the way we see ourselves, to what extent and on what basis we rate our own worth (or supposed, entirely imagined, lack thereof) or how it restricts our imagination and limits the ways in which we think it is possible to excel and thrive in this world."
(Pierre De Vos, 23 April 2013)