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13 FEBRUARY 2013

Jakob Nielsen's Alertbox no longer rebelling against past excesses

"For 18 years, Jakob Nielsen's Alertbox column was published on his useit.com website. ...

This was a good run, but it's now time to unify this content with the main Nielsen Norman Group website. Thus, the old Alertbox columns have now been moved from useit.com to nngroup.com and future columns will be published directly on nngroup.com. ...

Even after the dot–com bubble burst, there was a long period where the barebones useit.com design stood out and elevated the site above many latecomer UX websites. Cutting through the clutter is an important value on the web, which has so much more information than anybody needs.

However, eventually it makes less sense to rebel against the excesses of the past. Also, with almost 500 Alertbox columns published, it became clear that more navigational apparatus was needed. One solution could have been to redesign useit.com to make it more like other sites. But why bother? If a big change was needed anyway, it was better to use the opportunity to integrate the articles with the company information and host all the material on the same website with a single navigation structure and a single search. So that's what we did: no more microsite for the Alertbox."

(The Nielsen Norman Group, 31 December 2012)

TAGS

2012 • Alertbox column • bad idea • barebones • bloated design style • clutter • content • dot-com bubble • dot-com bubble burst • dot-com explosion • emotionally forceful design • excesses of the past • fragmented Internet presence • information-centred design • Internet time • Jakob Nielsen • legacy design • look-and-feel • microsite • Nielsen Norman Group • rallying point • rebellion • single navigation structure • usabilityuseitUXweb designweb presence

CONTRIBUTOR

Simon Perkins
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