Not Signed-In
Select and review.
20 JANUARY 2013

Rough Trade: destination store plugged-in to what its customers want

"'Ignoring technology is to ignore what has become a way of life for our customers,' said Rough Trade Retail director Stephen Godfroy.

The retailer, which has two shops, on Portobello Road and Brick Lane in London, has defied the gloom in a dwindling music retailing market. It generated a like–for–like sales hike of 30 per cent in the year to July 31. Godfroy said Rough Trade has benefited from tourism to the capital.

'Visiting Rough Trade is one of the things to do when you come to London and we're very proud of that,' he said. 'Tourism is an important factor in our success. We're a destination store.'"

(Jason Gregory, 5th January 2011, Retail Week, EMAP Publishing Limited)

Fig.2 Louisa "photobooth in rough trade east" [http://i–still–love–thebeatles.blogspot.co.uk/2011/04/just–saw–keira–knightley–walking–down.html]

1

2

TAGS

Album Club membership • Brick Lanebricks and mortarCDconcertsconsumer lifestylesdestination storediscoverabilityDVD • dwindling • high street shopsHMV • ignoring technology • in-store experience • in-store gigs • incorporate digitalindie scene • like-for-like sales • London • loyalty card • MP3 downloads • music retailing market • online databasephotobooth • Portobello Road • recommended by the retailer • Retail Week (magazine) • retailerRough Trade • Rough Trade East • Rough Trade Notting Hill • Rough Trade Retail • shift to digitalshopspend timeStephen Godfroysuccessful brand spacethings to dotourism • tourism to the capital • UK • upcoming releases • vinyl recordway of life

CONTRIBUTOR

Simon Perkins
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.