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25 DECEMBER 2012

Echograph: an interactive animated GIF app for iPad

"A little over a year ago, Kevin Burg and Jamie Beck mashed up fine–art photography with animated GIFs, and the 'cinemagraph' was born. Since then, a cottage app–industry has sprung up around this ingenious digital art form, offering everyday folks easy tools for creating artsy animated GIFs of their own. Now a new iPad–only app called Echograph is targeting professional and 'prosumer' imagemakers who want to get into the cinemagraph–making game.

If apps like Flixel are trying to be the Instagram of animated GIFs, Echograph is more like Photoshop Elements. It's pitched as a creative tool, not a social network or a digital–hipster fad. That's why it's designed for the iPad, which can display higher–resolution imagery and offer users enough screen space to subtly finesse the details of their animated compositions. 'We saw an opportunity to harness Echograph as a more professional medium that takes full advantage of DSLR and higher resolution videography,' Echograph CEO Nick Alt tells Co.Design."

(John Pavlus, Co.Design)



animated compositions • animated gif • app-industry • artsy • cinemagraph • cinemagraph medium • cinemagraph-making • conversational tool • creative possibilities • creative tool • digital art formdigital photography • display ads • DSLReasy tools • Echograph (app) • fadfile formatFlixel (app)GIFhigh resolution • high-res imagery • imagemakers • immersive editorial content • iPad • iPad-only app • Jamie BeckKevin Burgliving pictureslomographymotion photograph • Nick Alt • partially animated photophotography • Photoshop Elements • Polaroid • popularised • prosumersingle still frame photographstorytelling medium • tactile feedback technology • videography


Simon Perkins

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