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17 DECEMBER 2012

Invention is the result of creative experimentation and synthesis

"Why waste time on expensive experiments when the right answer is obvious? The flaw in this thinking is that creativity is an iterative process in which you synthesize the final result from a variety of sources and thousands of potential solutions. It is not purely a deductive process with a single right answer.

When you fail to experiment broadly, you are building your solution from an anemic set of mental and technical resources. It is the equivalent of trying to design a bridge when the only material you've tested is paper. You can certainly build a bridge, but it will not be nearly as good compared to someone who experimented with a broad range of materials and construction techniques including steel or concrete."

(Daniel Cook, 16 August 2010)



ild a bridge • conceptualisationconstruction techniquescreative processcreativity • design a bridge • design methoddesign process • experiment broadly • experimental enquiryexperimental investigation • experimental research • experimental techniquesexperimental thinkingexperimental workexperimentation • experiments • inventioniterative cycleiterative design processmethods for design practice • potential solutions • right answer • single right answer • synthesise knowledgetestingtheory building • variety of sources • visualising the creative process


Simon Perkins

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