Not Signed-In
Select and review.
10 DECEMBER 2012

Inspiring retail spaces: Camper and Aesop

"When it comes to retail concepts, few brands create spaces as diverse and conceptual as Camper and Aesop. Both brands, though fundamentally different in their origins and sales offerings, showcase a strong affinity to design. Design plays an instrumental role in the consumer experience of their brand. Choosing design innovation as a life style that applies not only to their product allows them to push the envelope for unique solutions with every new store they open. In addition it is to note that Aesop often uses recycled materials or packaging elements creatively in new context. What makes it special is the fact that they team with independent designers (often locals reflecting best on local context) in creating shop concepts, ensuring each is totally unique in its setting in opposition to the trend of global uniformity."

(omni//form)

Fig.1 Aesop, Brisbane, Australia.
Fig.2 Camper, Granada.

1

2

TAGS

Aesop (brand) • affinity to design • brand • brand communication • Camper (brand) • create spaces • design innovationdesign interiorseffective brand space • global uniformity • independent designers • inspirationalinterior designlifestyle • local context • local designers • packaging elements • physical consumer spacephysical environmentphysical retail spacephysical spacerecycled materialsretail conceptsretail spaceretail store • sales offerings • shop conceptsunifying metaphorunifying strategy • unique solutions • visual dramavisual merchandising

CONTRIBUTOR

Simon Perkins
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.