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02 AUGUST 2012
PERMALINK

Gender difference portrayed in vintage business equipment brochures

This collection of photos from business equipment brochures dramatically shows the extent to which our assumptions about gender roles have changed.

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TAGS

1960s • 1970s • brochure • business equipment • business equipment brochure • business machine • business machines • computer • computer history • gender • gender differentiation • gender politics • gender roles • gendered technology • genderisation • history • history of computing • IBM • image collection • mainframe • material culture • office equipment • retro • sales brochure • selling the computer revolution • sex sells • technology marketing • UNIVAC • UNIVAC 9000 Series • vintage technology • women and technology

CONTRIBUTOR

Simon Perkins
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