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09 MAY 2012

UK Government Digital Service Design Principles

"We're not designing for a screen, we're designing for people. We need to think hard about the context in which they're using our services. Are they in a library? Are they on a phone? Are they only really familiar with Facebook? Have they never used the web before?

We're designing for a very diverse group of users with very different technologies and needs. We need to make sure we've understood the technological and practical circumstances in which our services are used. Otherwise we risk designing beautiful services that aren't relevant to people's lives."

(UK Government Digital Service, Last updated 3 April 2012)



2012 • 7 digital principles • API • building digital services • building for inclusion • consistencydesign methoddesign principlesdesign process • design with data • designing with data • desire paths • digital by default • digital firstdigital services • Directgov • do less • do the hard work to make it simple • GDS • Government Digital Service • Government Digital Service Design Principles • government needs • iterate • make things better • make things open • needs • official process • Open Government Licence • organising principle • prototypingprototyping and testing • real user needs • real users • start with needs • thinking about user needs • tried and tested • UKUK Government • understand context • understand user needs • uniformityuser needsvalue for moneywebsites


Simon Perkins

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