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20 APRIL 2012

Principles of the Visual Language: A Dialect of Our Own Design

"A visual language informs all design, from architecture to print. Fluency in the same language drawn on by Bauhaus, mid-century Swiss, or postmodern design is essential for brilliant web design. In this practical talk, ground uniquely web-based interactions - from complex CSS3 animations and rotations to JavaScript behaviors - using that time-tested visual primer. Take a more considered approach to choices, evoke the desired emotive responses, learn how to better articulate your design decisions. Extend graphic design's grammar into a visual dialect of web design that guides us to smarter, beautifully balanced juxtapositions of elements in our new, multidimensional web experiences."

(Simon Collison)

Fig.1 Simon Collison (03 June 03 2011) "A Dialect of Our Own Design".

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TAGS

aestheticsaffordances • articulate your design decisions • Bauhaus School • beautifully balanced • Christian Leborg • communication design • considered approach • CSS3 • CSS3 animation • Dan Brown • design formalismDon Normanediting through selection • emotive response • framegestalt principlesgraphic design • graphic design visual grammar • graphic representationgrid systemgrid systemsIndi YoungInternational Typographic StyleJavaScriptmapping • Mark Boulton • mental modelspictorial systems • postmodern design • responsive web designschema • Scott McCloud • Simon CollisonSlideShareSwiss Styletypographyvisual communication • visual dialect of web design • visual grammarvisual languagevisual screen designweb design • web experiences • web-based interactions • Wucius Wong

CONTRIBUTOR

Simon Perkins
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