"Inspired by the multi-award winning Not My Type (Lycette Bros. 1993-2002) and made specifically for the mobile medium, Typecast is a series of scenarios involving three central characters, an elevator and the mobile phone.
This series of five shortform linear works were created for the 'small of screen' and 'short of time' and as such they relied on easily recognisable scenarios, characters and devices - and of course - lowbrow humour.
In order to maximize the potential audience and provide performance on numerous devices of various resolutions, the challenge was to devise 5 animations of the same 30 second duration, without any dialogue or text and without changing scenes or cutting. The other major challenge was to create all of the characters and props using only typographic elements - letters, symbols, punctuation and fonts."
(John and Mark Lycette)