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30 MARCH 2012

The Gestalt Principles

"Gestalt is a psychology term which means 'unified whole'. It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied."

(Spokane Falls Community College)



abstractionaesthetics • Berlin School • brain • closeness • closurecognitioncomplete formdesigndesign formalismdesign principlesdesign rules • entirety • essence • figure and ground • form and function • form-generating capability • gestalt effect • gestalt principlesgestalt psychology • gestalt theories • gestalt theories of perceptiongestalt theory • gestaltism • graphic designgrouping • human eye • illusion • Kurt Koffka • layout designmodernismmodernist design principlesobjectivityperceptionperceptual organisationpictorial systemsprinciplesproximitypsychology • psychology of design • regularity • reificationrepetitionrulessensesshapesimilaritysymmetrytexturetheory of mindunified wholevisual communicationvisual designvisual illusionvisual literacyvisual perceptionvisual recognitionvisual rulewhole formswhole is greater than the sum of the partswhole is other than the sum of the partswhole situation


Simon Perkins

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