"CULTURE CLOUD is a digital space for artists to upload their artwork onto a web portal where a team of recognised national and international curators and audiences will vote for the works they like. The most popular and intriguing will be exhibited at New Art Exchange in August 2012 in a unique exhibition that will see two of the finalists crowned the winners of CULTURE CLOUD.
CULTURE CLOUD is a new pioneering digital project headed by New Art Exchange, supported by a national network of galleries and visual arts organisations. The initiative explores new ways of curating exhibitions, engaging artists and audiences using digital technology. "
(New Art Exchange, 2012)