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27 FEBRUARY 2012

Kevin Allocca: Why videos go viral

"Kevin Allocca is YouTube's trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral."

(Kevin Allocca)

Fi.1 "Kevin Allocca: Why videos go viral", YouTube: Uploaded by TEDtalksDirector on 27 Feb 2012.
Fig.2 "Nyan Cat [original]", YouTube: Uploaded by saraj00n on 5 Apr 2011.
Fig.3 "New Zealand Nyan Cat", YouTube: Uploaded by 1milliondollaz on 11 Aug 2011 [Nyan Cat + 8–Bit version of "Slice of Heaven" New Zealand singer/songwriter Dave Dobbyn with the band Herbs].
Fig.4 "bike lanes by Casey Neistat", YouTube: Uploaded by caseyneistat on 7 Jun 2011.



8-bitAotearoa New ZealandAustraliabitpop • Casey Neistat • chiptunecommunities of practicecultural codesdigital culture • double rainbow • expectation • Friday (song) • Jimmy Kimmel • Kevin Allocca • New York • Nyan Cat • participationpixelartre-edit • Rebecca Black • remixremix culturesilly web videotaste (sociology)taste formations • tastemaker • TED Talks • TEDYouth • trends • trends manager • unexpectedness • videos that go viral • viral • viral music video • Yosemitebear Mountain • YouTube


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