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04 DECEMBER 2011

Guardian rehires 'Skinhead' agency

"BMP [Boase Massimi Pollitt] was the Guardian's advertising agency in the mid–80s, when it created one of the most famous British adverts of all time for the newspaper.

The 1986 commercial featured a skinhead who appeared to be wrestling a man's briefcase from his hands. But the camera then cuts and viewers see that he is in fact trying to rescue the man from falling bricks.

'We had some inspirational pitches over the last few weeks but BMP's work really stood out,' said Marc Sands, Guardian Newspapers marketing director.

'Their intuitive understanding of our brands and the demands placed upon them was impressive. We look forward to some fantastic work springing from a genuine partnership.'

BMP will create advertising for the Guardian Unlimited websites as well as for the Guardian newspaper."

(Claire Cozens, 21 December 2000)



1980s1986advertisingadvertising agency • BMP (advertising agency) • Boase Massimi Pollitt • briefcase • Britishcamera anglefalsehood of images • Guardian Newspapers • Guardian Unlimitedperspectivepoint of viewskinheadThe GuardianThe Whole Picturetruth of perceptiontv adwhole is greater than the sum of the parts


Simon Perkins

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