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12 MAY 2011

John Berger: Ways of Seeing

"Published in 1972 and based on a BBC television programme of the same name, this is a very influential text on art criticism. Although the book and programme make the same case, they do so in slightly different ways, and the programme is well worth watching. For the photographer, the book has the advantage of putting photography in the context of western art. For the student new to critical theory, it has the advantage of being produced for a mass audience, and has as a central aim the de–mystification of art. These two points make it relatively easy to understand. A further advantage this book has is that many students have not had the opportunity to study photography, but have studied art, and so the book presents a logical progression for them when they start to study photography.

The television programme is divided into four sections and although the book is divided into seven chapters (three being made up solely of images), the book also covers four areas."

(John Berger, 1990)

John Berger (1990). 'Ways of Seeing: Based on the BBC Television Series', Penguin

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TAGS

1972academic discourse • advertising photography • artart criticismauthorshipBBC • buying power • commercialisationconnoisseurshipconsumerism • demystifying • John Bergermass audiencemeaningmechanical reproduction • modern consumerist society • nude in western artobjectification of women • objectified women • oil painting • photographic reproduction • photographypictorial reproduction • power of money • publicity • realismrepresentationseeingsocial constructionismspectacletelevision documentarytelevision programmetraditionvisual culturevisual depictionvisual languagevisual literacyvisual representational strategiesWays of Seeingwestern art • what we know

CONTRIBUTOR

Simon Perkins
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