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19 JANUARY 2011

The Fountainhead: parodying the absurdity of easy empiricism

Peter: "What do you think of this building? I'm taking a poll of the guests..." Dominique: – "A what?" Peter: "– A poll of opinion about it". Dominique: "What for? In order to find out what you think of it yourself?" Peter: "We have to consider public opinion, don't we?"

[After approaching Dominique Francon at the Enright Building opening – Peter Keating makes the assumption that Dominique Francon shares his faith in polling for deciding the worth of design.]

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TAGS

audience reaction • audience response • ballot • customer satisfaction • DCD • design by committeedesigner-centred design • Dominique Francon • easy empiricismend user studies • group opinion • impromptu straw poll • investment in mediocrity • limitations of quantitative methodologiesmediocrityopinionopinion pollsPatricia Neal • perpetuating mediocrity • Peter Keating • pollingpollspower without responsibilitypublic decision-making • public opinion • reinforcing prejudice • seeking approval • simple evaluations • straw poll • straw vote • testing perpetuates mediocritytesting processThe Fountainheaduninformed opinionuninformed perspectivesunqualified opinionusability testinguser testinguser-based evaluationwhat I reckon

CONTRIBUTOR

Simon Perkins
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