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29 MAY 2010

Ken Loach gives away entire film catalogue on YouTube

"Ken Loach has been one of the world's most–admired film–makers for nearly half a century but in Britain he has increasingly wondered how to attract an audience.

Now Loach and his producer, Rebecca O'Brien, have come up with a radical solution: they are giving away all of his films free on YouTube.

The Ken Loach Films section of the video–sharing website offers five of Loach's feature films available to download, along with Carry on Ken, a documentary about the director made to mark his 70th birthday in 2006.

The aim is to add a film each week with a view to converting the site to a modestly priced pay–per–view service once a core audience is established. Films less than five years old are not included to avoid compromising DVD revenue."

(Times Online, 29 May 2010)

Fig.1 Loach, K. (1966). Cathy Come Home. UK, BBC.

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TAGS

19662010audience • Cathy Come Home • distributiondramafeature filmfilm-maker • give away • Ken Loachmedia convergencepay-per-viewpromotion and disseminationpublishing • Rebecca O'Brien • revenueUKvideo-sharingYouTube

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Simon Perkins
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