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30 APRIL 2010

The 2009 Shift Index: Measuring the forces of long-term change

"Corporate returns are under pressure from far more than the recession. The patterns we've uncovered span decades and deeply affect even the highest performing companies, with the single greatest driver of these challenges, and indeed future opportunities, being our underlying digital infrastructure. Regardless of when the economy shifts back to an upturn, the long–term implications for continued erosion of return–on–assets will continue.

We developed the 'Shift Index,' a new economic indicator that suggests the current recession is masking long–term competitive challenges for U.S. businesses."

(John Hagel III and John Seely Brown)

J. H. III, Brown, J. S., et al. (2009). Measuring the forces of long–term change The 2009 Shift Index, Deloitte Center for the Edge.



2009businesschallengeschangecompetitive challengesconvergence • corporate returns • digital infrastructureeconomic changeeconomic recessioneconomyenterprise • John Hagel III • John Seely Brown • Lang Davison • organisationspattern • return-on-assets • Shift Index • technologytraditiontransformation


Simon Perkins

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