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09 NOVEMBER 2009

The end of the old print publishing model (not the end of print)

"Beautiful! Actually, you've covered this before: the end of print theme today is like the end of theater 60 years ago when TV was making its baby steps. Today we are talking about the end of the old management along with the publishing model which has been gainfully exploited for far too long. In order to survive and thrive they have to give away more every day, and successful navigating a mag or a paper this pit of freebies and discounts will indicate the future great talent in publishing. You know, since paper and rent is not getting any cheaper and all... But 'end if print?!' Goodness, no!"

(Anton Shmerkin, 1 November 2009, comment on magCulture.com)

TAGS

2009adadvertanimated presentationcampaignconvergenceeconomic changeeconomic modelend of printentrepreneurship • freebie • innovationiPodmagazine • Magazine Publishers of America • magazine subscription • managementmedia landscapeobsolescenceold mediaprintpublishingpublishing modelstatisticssubscriptiontraditiontransformationtrendtweet

CONTRIBUTOR

Simon Perkins
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