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07 JULY 2009

Barry Schwartz: The paradox of choice

"Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied."

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TAGS

2005 • Barry Schwartz • challenging conventional thinkingchoiceconsumer choiceconsumer culture • cost of a choice • cost-benefit analysis • customer satisfactiondecision makingdissatisfaction • economic efficiency • expectationfreedom of choicehappinessindividual choiceindividual freedomindividualisminformation anxiety • microeconomic theory • opportunity costoverloadparadox • paralysis • Pareto efficiency • Pareto optimality • performativitypsychology • real cost • resource allocation • salad dressing • satisfaction • scarce resources • skip culture • TED Talksthe Daily Me • Vilfredo Pareto • Western societies • what I reckon

CONTRIBUTOR

Simon Perkins
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