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03 JANUARY 2004

The Honda Accord Cog ad

"Honda's famous 'Cog' video (so–called because the video begins with a single cog rolling down an incline) was produced in the U.K. in 2003 and featured a very Rube Goldberg–esque 'machine' comprised of parts from a Honda Accord. The TV commercial required 606 different takes and four and a half months of production before it was completed, and has gone on to become something of a cult classic."



2003apparatuschain reaction • complicated system • contraption • domino • filmHonda • Honda Accord • inventionmachinenarrative • over-engineered machine • overdone machine • Rube Goldberg machinesequenceTVCUK

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