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28 DECEMBER 2008

Band re-purpose CCTV cameras to create low-fi music video

"Unable to afford a proper camera crew and equipment, The Get Out Clause, an unsigned band from [Manchester] city, decided to make use of the cameras seen all over British streets. ... They set up their equipment, drum kit and all, in eighty locations around Manchester – including on a bus – and proceeded to play to the cameras. Afterwards they wrote to the companies or organisations involved and asked for the footage under the Freedom of Information Act. ... Only a quarter of the organisations contacted fulfilled their obligation to hand over the footage – perhaps predictably, bigger firms were reluctant, while smaller companies were more helpful – but that still provided enough for a video with 20 locations."

(Tom Chivers , 08 May 2008)

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TAGS

2007bandCCTVdigital mediafootage • Freedom of Information Act • guerrilla advertising • guerrilla promotion • guerrilla tacticslow-fiManchestermusic videore-purposetactic • The Get Out Clause • UK

CONTRIBUTOR

Simon Perkins
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