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25 NOVEMBER 2008

Look inward: graphic design in Australia

"In Melbourne, Studio Anybody started five years ago with the intention of developing an alternative model of graphic design practice. 'In focusing on concept–driven exhibitions, publications and installations, we hoped to develop alternative communication strategies, learn new skills, stay motivated and make people stop, laugh and reflect,' explains Lisa Grocott, one of the five partners. Grocott, a New Zealander, teaches postgraduate design at RMIT University and her academic approach to professional practice remains the exception among Australian designers, though it is shared by the other four members of the team. They have managed to combine self–initiated projects with work for the Australian clothing label Mooks, as well as the Melbourne Fashion Festival. The central question for Studio Anybody is to what extent it will be possible to find more hardnosed commercial clients who will permit an exploratory approach."

(Rick Poynor, Issue 46, Winter 2002, Eye Magazine)

Fig.1 Dean Millson "Studio Anybody" 3 March 2010.

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TAGS

1998 • academic approach • Aotearoa New ZealandAustralasiaAustralia • Australian designers • brokeragebusiness incubator • clothing label • commercial clients • communication strategy • concept-driven • creative industriesdesign studio • exploratory approach • Eye (magazine)graduate bridgegraphic designgraphic design practice • hardnosed • Lisa Grocott • Melbourne • Melbourne Fashion Festival • Mooks (clothing label) • New Zealander • postgraduate design • professional practicereal-life studioRMIT University • self-initiated projects • Studio Anybody • transition into post-graduate employmentwork placement

CONTRIBUTOR

David Gowans
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