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16 NOVEMBER 2008

FOB Mixtape

In April 2008, FOB Mixtape brought their music to the Australian public in their first live show at Federation Square in Melbourne. Armed with 'music with a difference' but a modest budget, FOB Mixtape used the social networking website, MySpace to garner support and interest in their show. The band members created a promotional video and viral marketing: digital promotional strategies that are increasingly used by emerging and established artists to engage instantly with large audiences, without huge overheads. FOB Mixtape is an Australian hiphop group with a social conscience and their music aims to challenge racial stereotypes of Asian migrants in Australia. FOB Mixtape draw on their experiences as second generation migrants to write humorous lyrics such as 'I ain't the type of guy that you're used to seeing, the human being that's a few between a gook and a European'. The group takes a tongue and cheek look at the plight of being labelled an 'Asian' in Australia today, as seen in the group's name FOB Mixtape or 'Fresh Off the Boat'', which is immigrant slang used to describe newly arrived migrants. Recently featured on the SBS series mY Generation, FOB Mixtape can be seen as typical of Generation Y's expressing themselves through digitally sampled music, their ease with using online marketing – all of which was created in the basement of one of their parent's home. This experience of FOB Mixtape is an example of a new form of civic engagement that uses everyday, digital technologies to address some of the racial intolerances that exist in the culturally diverse societies of Australia today.



Mia Thornton

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