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What's new on Folksonomy? pg.2 of 799
14 OCTOBER 2017

Media and Interpellation

"Many theorists have taken Althusser's notion of ideology and interpellation, shifted the focus away from the state, and applied it to various kinds of media texts. In this vein, cultural theorists such as Max Horkheimer and Theodor Adorno have argued that the homogeneity of mass media interpellate passive subjects who desire reoccurring tropes and predictable story lines which only serve to further stultify them (1979). 5 They are particularly sympathetic to those exploited in capitalist society, lamenting how 'capitalist production so confines them, body and soul, that they fall helpless victim to what is offered them.' (Adorno and Horkheimer, 1979:8). Yet the common people's acquiesce to the culture industry only perpetuates their conditions, and Adorno and Horkheimer proceed to argue, 'immovably, they insist on the very ideology which enslaves them. The misplaced love of the common people for the wrong which is done them is a greater force than the cunning of the authorities' (Adorno and Horkheimer, 1979:8). Like Althusser, Adorno and Horkheimer argue that the proletariat submit to ideologies that interpellate them as passive, and thus comply with their own domination. Similarly, David Gauntlett describes how 'interpellation occurs when a person connects with a media text: when we enjoy a magazine or TV show, for example, this uncritical consumption means that the text has interpellated us into a certain set of assumptions, and caused us to tacitly accept a particular approach to the world.' (Gauntlett, 2002: 27). Here, Gauntlett seems to echo Adorno and Horkheimer's argument that media consumers unquestioningly accept a medium's subject positioning of them as passive viewers."

(Cindy Nguyen, The Chicago School of Media Theory)

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acquiesce • capitalist machinery • capitalist production • capitalist society • Chicago School of Media Theory • common people • cultural theorists • culture industry • David Gauntlett • domination • helpless victim • homogeneity of mass media • ideologiesideologyinterpellationLouis Althusser • manipulative media techniques • mass media homogeneity • mass media manipulation • Max Horkheimer • media consumers • media textpassive consumption • passive subjects • passive viewers • predictable story lines • proletariat • reoccurring tropes • stultify • subjugationTheodor Adorno • uncritical consumption • unquestioningly accept

CONTRIBUTOR

Simon Perkins
13 OCTOBER 2017

Style: An Introduction to History, Theory, Research, and Pedagogy

"Style: An Introduction to History, Theory, Research, and Pedagogy conducts an in-depth investigation into the long and complex evolution of style in the study of rhetoric and writing. The theories, research methods, and pedagogies covered here offer a conception of style as more than decoration or correctness—views that are still prevalent in many college settings as well as in public discourse. The book begins by tracing origins of style in sophistic-era Greece, moving from there to alternative and non-Western rhetorical traditions, showing style as always inventive and even at times subversive. Although devalued in subsequent periods, including the twentieth century, contemporary views now urge for renewed attention to the scholarly and pedagogical possibilities of style as experimentation and risk, rather than as safety and conformity. These contemporary views include work in areas of rhetoric and composition, such as basic writing, language difference, digital and multimodal discourse, feminist rhetorics, and rhetorical grammar. Later chapters in this book also explore a variety of disciplines and research methods—sociolinguistics and dialectology, literary and rhetorical stylistics, discourse and conversation analysis, and World Englishes. Finally, teachers and students will appreciate a final chapter that explains practical teaching methods, provides ideas for assignments and activities, and surveys textbooks that promote a rhetorical stance toward style."

(Brian Ray, 2015)

Ray, B. (2015). Style: An Introduction to History, Theory, Research, and Pedagogy, Parlor Press.

TAGS

2015 • American stylistics • analysing style • basic writing • Brian Ray • Chris Holcomb • Classical rhetoric • composition analysis • content analysis • conversation analysis • cultural forms • dialectology • digital discourse • digital rhetoric • discourse analysis • discourse and conversation analysis • Elizabeth Closs Traugott • European stylistics • feminist rhetorics • Gayatri Spivak • genre analysis • H G Widdoseon • Jeanne Fahnestock • Jimmie Killingsworth • Judith Butler • language difference • language patterns • linguistic criticism • linguistics • literary and rhetorical stylistics • literature • Mary Louise Pratt • multimodal discourse • non-Western rhetorical traditions • Patricia Sullivan • patterns of language • Paul Butler • practical stylistics • public discourse • research methods • rhetoric analysis • rhetoric and writing • rhetorical analysis • rhetorical grammar • rhetorical stance • ritualisations of language • Roger Fowler • Ronald Carter • Sara Mill • social discourse • sociolinguistics • sociolinguists • sophistic-era Greece • stylistic analysis • stylistics • Susan Peck MacDonald • T R Johnson • Tara Lockhart • Terry Eagleton • thematic analysis • Tom Pace • Walter Nash • World Englishes

CONTRIBUTOR

Simon Perkins
13 OCTOBER 2017

What is discourse analysis? by Dr Stephanie Taylor

Stephanie Taylor, NCRMUK, Published on 27 Mar 2015

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2015academic researchacademic scholarship • AQMeN Centre • Cathie Marsh Centre • content analysisdata analysisdiscourse analysis • discursive resource • Economic and Social Research Council (ESRC) • interpretive repertoire • methodological approaches • methodological research • National Centre for Research Methods (NCRM)NCRM • NCRMUK • research methodssocial phenomenasocial phenomenon • social product • social sciencesocial science research • social science research methods • Stephanie Taylor • talktext dataUniversity of EdinburghUniversity of ManchesterUniversity of Southamptonutterances

CONTRIBUTOR

Simon Perkins
12 OCTOBER 2017

Ideologies address people and offer them a particular identity

"Interpellation is the process by which ideological systems call out to social subjects and tell them their place in the system. In popular culture, it refers to the ways that cultural products address their consumers and recruit them into a particular ideological position. Interpellation is a concept in Marxist social and political theory associated in particular with the work of the philosopher Louis Althusser.

Interpellation draws on the theory that the notion of the autonomous, fully coherent and actualised human subject is an illusion, an ideological construction meant to further the agendas of capitalism and liberal humanism."

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attitudesconstructed identitiesconstruction of normscultural ideas • cultural notions • hailing • identityideological message • Ideological State Apparatuses (ISA) • ideologies address people • ideologyinterpellationLouis Althussermanufacturing consent • Repressive State Apparatuses (RSA) • social norms • social processes

CONTRIBUTOR

Simon Perkins
08 OCTOBER 2017

Heinrich Wölfflin's planimetric composition in films

"The 1960s saw the development of an opposite approach, what we might call the telephoto aesthetic. Improvements in long focal-length lenses, encouraged by the growing use of location shooting, led to a very different sort of imagery. Instead of exaggerating the distances between foreground and background, long lenses tend to reduce them, making figures quite far apart seem close in size. (In shooting a baseball game for television, the telephoto lens positioned behind the catcher presents catcher, batter, and pitcher as oddly close to one another.) Planes seem to be stacked or pushed together in a way that seems to make the space 'flatter,' the objects and figures more like cardboard cutouts."

(David Bordwell, 2005)

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Buster Keaton • cardboardy space • cinematographyDavid Bordwellflat picture planeflat space • flatter-looking space • frame stacking • Heinrich Wolfflin • imageryJean-Luc Godard • less voluminous • long lenses • Michelangelo Antonioni • planar composition • planimetric composition • rectangular geometry • stacking • telephoto shot • wide-angle lenses

CONTRIBUTOR

Simon Perkins
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