"From the archaeological areas of Pompeii to the Hiroshima Peace Memorial, Google’s World Wonders Project aims to bring to life the wonders of the modern and ancient world.
By using our Street View technology, Google has a unique opportunity to make world heritage sites available to users across the globe. Street View is a hugely popular feature of Google Maps which is already available in dozens of countries. It allows users to virtually explore and navigate a neighborhood through panoramic street-level images. With advancements in our camera technologies we can now go off the beaten track to photograph some of the most significant places in the world so that anyone, anywhere can explore them.
Street View has already proved a real hit for tourists and avid virtual explorers. The World Wonders Project also presents a valuable resource for students and scholars who can now virtually discover some of the most famous sites on earth. The project offers an innovative way to teach history and geography to students all over the world.
Our World Wonders Project is also supported by a broad, connected suite of other Google technologies, bringing wonders of the world within reach of an unprecedented global audience. The project website also provides a window to 3D models, YouTube videos and photography of the famous heritage sites.
Together with partners including UNESCO, the World Monuments Fund and Cyark, the World Wonders Project is preserving the world heritage sites for future generations."
(Google Inc., 31 May 2012)
Fig.1 Published on 19 Mar 2012 by "worldwonders".
"In Escape the Map, an interactive UK effort by Mercedes Benz, consumers get to help a woman and her car escape a sinister Streetview version of Hong Kong. A TV spot directed by Carl Erik Rinsch directs viewers to a websitewhere they find 'Marie' and her C 63 AMG Coupe trapped in Streetview. Marie needs to escape from the map before her face is forever blurred-out, like everyone else who's pictured there. Participants must help crack the clues in order to be entered for a chance to win the car.
The campaign, aimed at attracting a younger consumer to the Mercedes-Benz brand, is by AMV.BBDO. It also includes a YouTube Homepage Takeover, bus advertising, and a cover wrap in free commuter newspaper Metro that uses augmented reality app Blippar."
Fig.1 Agency: Abbott Mead Vickers BBDO London, Client: Mercedes, Director: Carl Erik Rinsch.