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Which clippings match 'Media Research' keyword pg.1 of 1
12 FEBRUARY 2018

Media content analysis: Its uses; benefits and best practice methodology

Macnamara, J. R. Media content analysis: its uses, benefits and best practice methodology [online]. Asia Pacific Public Relations Journal, Vol. 6, No. 1, 2005: 1-34. Availability: ISSN: 1440-4389.




2005academic journal • Asia Pacific Public Relations Journal • Bernard Berelsonbest practicecontent analysiscritical analysis • Critical Discourse Analysis (CDA) • Daniel Lerner • discourse analysis • Ellen Hijams • Harold Lasswell • hermeneutic narratology • hermeneutic tradition • interpretative analysis • Ithiel de Sola Pool • Jim Macnamara • journal articleliterary studiesmass mediameaning • media content analysis • media researchnarrative • narrative analysis • narratology • Pamela Shoemaker • propaganda • qualitative content analysis • qualitative message analysis methods • quantitative analysisresearch methodrhetorical analysis • semiotic analysis • Stephen Reese • storytelling • structure and choice of words • text analysis


Simon Perkins
05 NOVEMBER 2013

Co-Lab: Practice and Theory Research Lab

"The Co–Lab has been established to provide essential support for research staff engaged in creative media practice from within the Media School, National Centre for Computer Animation and School of Design, Engineering and Computing at Bournemouth University.

Sharing knowledge across disciplines, our aim is to create a space in which resources, ideas and new areas of research can be opened up and supported."



applied researchBournemouth UniversityBournemouth University Media School • Co-Lab • collaborative researchcreative media • creative media practice • creative practice research • Experimental Media Research Group (EMRG) • interdisciplinary media research • interdisciplinary research • Master of Philosophy • media researchMPhil • National Centre for Computer Animation (UK) • Neal WhitePhDpractice as researchpractice driven research in art and media • practice driven research-based teaching • professional practiceresearch centreresearch groupresearch labresearch staff • School of Design Engineering and Computing (BU) • Stephen BellUK • Visual Research Group (BU)


Neal White
11 NOVEMBER 2009

Young People, Identity and the Media

"This thesis seeks to investigate young people's perceptions of their own identities and how the media is used to shape their conceptions of self, with specific focus on the understandings held by young people themselves....

A discussion of creative and visual methods within social research introduces the methodology undertaken as part of this study. Young people aged 13 to 14, of contrasting class and ethnic backgrounds, drawn from schools across Dorset, Hampshire and London were invited to create identity collages using media materials that expressed 'how I see myself' and 'how I think other people see me', and provided their own interpretations of this work within unstructured interviews. The 111 identity collages produced and accompanying reflective commentaries formed a body of data upon which the findings of this thesis are based.

The analysis reveals that young people view their identities as complex, contradictory and diverse, and demonstrate a reflexive awareness of their own sense of self as a phenomenon which is personally constructed, continually revised and displayed to others. The study highlights the importance of role models, and how individuals understand their own identities, more strongly than previous studies of young people and the media. It suggests that the media functions as a resource young people use to conceptualise and formulate their present identities, as well as articulate possible future selves."

(Fatimah Awan, PhD thesis, completed in 2007)

Fatimah Awan. (2007). Young People, Identity and the Media. Poole, Bournemouth University.

Title Page, Abstract, Acknowledgements, Contents, List of Figures, List of Tables
Chapter 1: Introduction
Chapter 2: Representation
Chapter 3: Understanding Audiences
Chapter 4: Creative and Visual Research
Chapter 5: Methodology
Chapter 8: Gender and Individualism
Chapter 9: Role Models
Chapter 7: Conclusion
Appendix A: Collages
Appendix B: Interview Transcripts
Extra Finding: The Enabling Power of Creative and Visual Research Methods


2007 • ArtLab • audiencebelongingBournemouth Universitychildrenconceptualisation • creative and visual methods • cultural codescultural signalscultureDorset • ethnic minority • ethnicity • future selves • Hampshire • identityLondonmediamedia researchmethodologyPhD • reflective commentaries • reflexivityrepresentationsocial classsocial constructionismsocial researchsocietythesisUKunstructured interviewsyoung people


Simon Perkins

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