David Poland/The DP/30 channel: posted Thursday 1st December 2011
"This article describes a new method for assessing the effect of a given film on viewers’ brain activity. Brain activity was measured using functional magnetic resonance imaging (fMRI) during free viewing of films, and inter-subject correlation analysis (ISC) was used to assess similarities in the spatiotemporal responses across viewers’ brains during movie watching. Our results demonstrate that some films can exert considerable control over brain activity and eye movements. However, this was not the case for all types of motion picture sequences, and the level of control over viewers’ brain activity differed as a function of movie content, editing, and directing style. We propose that ISC may be useful to film studies by providing a quantitative neuroscientific assessment of the impact of different styles of filmmaking on viewers’ brains, and a valuable method for the film industry to better assess its products. Finally, we suggest that this method brings together two separate and largely unrelated disciplines, cognitive neuroscience and film studies, and may open the way for a new interdisciplinary field of “neurocinematic” studies."
(Uri Hasson, Ohad Landesman et al.)
Hasson, U., Landesman, O., Knappmeyer, B., Vallines, I., Rubin, N. and Heeger, D. (2008), Neurocinematics: The neuroscience of films. Projections: The Journal for Movies and Mind 2, 1-26.
"Senses of Cinema is an online journal devoted to the serious and eclectic discussion of cinema. We believe cinema is an art that can take many forms, from the industrially-produced blockbuster to the hand-crafted experimental work; we also aim to encourage awareness of the histories of such diverse forms. As an Australian-based journal, we have a special commitment to the regular, wide-ranging analysis and critique of Australian cinema, past and present.
Senses of Cinema is primarily concerned with ideas about particular films or bodies of work, but also with the regimes (ideological, economic and so forth) under which films are produced and viewed, and with the more abstract theoretical and philosophical issues raised by film study. As well, we believe that a cinephilic understanding of the moving image provides the necessary basis for a radical critique of other media and of the global 'image culture'."
(Nicola White, Senses of Cinema Inc)
"In 2006, the Irish Film and Television Academy was established and opened Membership to all professionals working in the fields of Irish television and film. The aim of the IFTA Academy is the stimulation of original and creative production work, and the encouragement of excellence through recognition, education and leadership in film and television."
(IFTA Academy & IFTA Awards)
"Women from all different background and experiences came together for the common mission of using our voices to further the recognition of women as filmmaking leaders. This short film was created and shot at POSH 2010 after lengthy discussions about our shared experiences in an industry dominate by men. The film showcases the talent, passion and emotional connection of women in the film industry with a positive and powerful message: We Create."
(Jennifer Moon and Reagan Zugelter)
Fig.1 Shot on location at POSH 2010, 'We Create' was directed by Maura Coleman-Murray and Kara Jensen, filmed by Maribeth Ratajczyk and Luiza Perkowska, and edited by Meg Simone. All 42 POSH 2010 attendees collaborated on the piece.