"According to the 'long tail' principle, ICT innovations in content creation and distribution such as virtual inventories, Internet Protocol Television (IPTV) and other types of video on demand, music self-publishing in social networking sites and digital printing challenge old rationales that justified the adoption of mass-market models for the production and publication of cultural goods. These technologies dissolve the spatial and physical constraints which limited the range of creative content goods available in the market and open the gates for a flood of new (and old) media. In doing so they have created a new problem, of a navigational nature: in principle, diversity enables access to content goods better suited to a customer's preferences, but it also makes finding them more difficult (194).
The main reason for the success of Google's search services has been its ability to address Internet users' need for relevant resources, by adopting a scalable algorithm that establishes a webpage's rank according to its reputation. However, its user interface is still too rigid and makes it difficult, for example, to fully specify the type of content a user is looking for. Additionally, this technique, based on a 'Wisdom of the Masses' perception of the web, can in some cases promote content perceived to be useless over content perceived as useful, and be tampered with through search optimisation techniques such as link farming (195)."
(Juan Mateos-Garcia, Aldo Geuna and W. Edward Steinmueller, 2008, p.85)
194: In a context where information is abundant, attention becomes the scarce resource (Simon, H. A. 1971, 'Designing Organizations for an Information-Rich World', in Martin Greenberger, Computers, Communication, and the Public Interest, Baltimore, MD: The Johns Hopkins Pres).
195: i.e. exchanging reciprocal links with web sites in order to increase search engine optimization, as search engines often rank sites according to, among other things, the quantity of sites that link to them.
Fig.1 Perry Ogden (2003). 'Bono with Louis Le Brocquy'.
2). Fabienne Abadie, Ioannis Maghiros, and Corina Pascu (editors) 2008 'The Future Evolution of the Creative Content Industries: Three Discussion Papers', Office for Official Publications of the European Communities, EUR 23633 EN - 2008
"With traditional TV services, consumers are able to watch scheduled programs where the only interaction possible is the ability to change channels. IPTV not only allows users to interact with scheduled programs, such as voting with their remote control, but also provides Content on Demand, where users select content items they want to watch at a time of their choosing. The Content Guide can not only be customized by the user, but can also integrate scheduled programs and on-demand items. For example, this integration would allow users to search for the name of stars that they have seen on TV shows and find on-demand movies by the same actor that they could watch immediately. IPTV services connected to service providers on the Open Internet would not only allow users to search for content-related articles and blogs on the Internet, but also, for example, let users buy the same products, such as clothing or furniture, used by celebrities on TV programs. All these features could be provided without using any additional or dedicated device."
(Open IPTV Forum, 6 January 2009)