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Which clippings match 'Choose Your Own Adventure' keyword pg.1 of 2
02 OCTOBER 2013

Subservient hunter hawks Tipp-Ex white-out

"Leave it to a brand of ink–correction fluid to create the most entertaining YouTube campaign since the Old Spice response videos. The clip below, for Tipp–Ex, with a hunter who encounters a bear at his campsite, sets in motion a whole interactive choose–your–own–adventure game where you decide what the hunter should do to the bear by typing directions into a field above the video. (The hunter uses Tipp–Ex to erase the word "shoots" and asks you for replacements.) It's basically Subservient Chicken all over again, but with a YouTube spin."

(Tim Nudd, 2 September 2010, Adweek)

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TAGS

2010adAdweekbearbreaking the fourth wall • Buzzman (agency) • campsite • choose your own adventure • correction fluid • deus ex machina • erase • erasuregrizzly bear • hunter • interactive advertisinginteractive narrativeinteractive YouTube video • Old Spice • Subservient Chicken (Burger King) • Tipp-Ex • white-out • YouTube campaign

CONTRIBUTOR

Mik Parsons
21 SEPTEMBER 2012

Choose Your Own Adventure iPad App Retells Frankenstein

"Frankenstein, by Dave Morris, is a new kind of interactive novel, that places you right there, in Frankenstein's lab, by his side as he turns the winch and brings the spark of life to bear on his creation... Following and adapting Mary Shelley's original text, Frankenstein is a new reading experience designed from the ground up for mobile devices.

Yes. I succeeded in discovering the cause of generation and life. More than that: I am myself capable of bestowing animation upon lifeless matter. Here are my lodgings... Come up, and I will show you.

This unique literary app places you in conversation with Frankenstein himself as his story unfolds. He will be your guide, and you his advisor (sic). Console, counsel or condemn him: the choice is yours.

Written by best–selling author Dave Morris, designed and developed for iOS by inkle and published by award–winning publisher, Profile Books, Frankenstein is a whole new way of experiencing Mary Shelley's classic tale of terror, tragedy and revenge."

(inkle Ltd.)

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2012breathe life intochoose your own adventureconvergencecreationcreation of a new species • Dave Morris • digital booksdigital mediae-bookFrankensteinhybrid forminkle Ltd.interactive noveliOSiPad App • literary app • Mary Shelleymobile devicesmoral imaginations • new reading experience • novella • Profile Books • reading experience • spark of life • storytelling formatthe future of the book • unfolding story

CONTRIBUTOR

Simon Perkins
21 SEPTEMBER 2012

Free HTML5 App for writing 'Choose Your Own Adventure' Books

"Who hasn't, at least for a moment, thought a Choose Your Own Adventure book would be fun to write? It's like making a game out of words. Branching narratives are a surprisingly natural approach to make books interactive. But they're a logistical nightmare. Multiple storylines? Converging plots? How could you keep even a simple story straight? ...

Now, inkle is making their internal compositional software available to the public free as an HTML5 web app called inklewriter. So, without any coding expertise at all, and without much preplanned plot, either, you can simply start typing an interactive novel."

(Mark Wilson, Co.Design)

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appauthorshipbookbranching narrativechoose your own adventure • converging plots • design softwareHTML5inkle Ltd. • Inklewriter • interactive booksinteractive fiction • interactive literature • interactive narrativeinteractive novel • making a game out of words • multiple storylines • narrative • text interface • web app

CONTRIBUTOR

Simon Perkins
21 SEPTEMBER 2012

The History of Choose Your Own Adventure Story Fiction

"Choose Your Own Adventure's 'you' centered decision making, and exciting pace, has been cited as an influence in numerous games and media that followed the series. Examples of Choose Your Own Adventure's reference in the gaming world includes Japan's popular Bishoujo video games, which combine narratives with gameplay and mark the beginning of 'the trend in modern gaming toward using technology to allow players control over their stories... taking on characteristics of highly detailed Choose Your Own Adventure novels,' Choose Your Own Adventure is credited with partial responsibility for the heightened popularity of Role Playing Games, including Dungeons and Dragons. Other games which have been referenced as inspired by Choose Your Own Adventure include Mass Effect II which has a narrative–based adaptive difficulty setting where potential gameplay is altered by a player's decision–making early in the game and FormSoft's Adventure Player, a portable memory stick for PlayStation that allows players to build narrative–based games. The Interactive Fiction community has also credited Choose Your Own Adventure as being a major influence of their works."

(Chooseco LLC)

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adventure game • Adventure Player (software) • Bishoujo (video games) • childrens bookschoose your own adventure • CYOA • decision makingdungeons and dragons • FromSoftware • game • game books • gameplaygamesinteractive fictioninteractive narrative • interactive stories • Mass Effect II (game) • memory stick • Memory Stick Duo • narrative-based games • novel • play novel • point of viewPSP • reluctant readers • role playingrole playing gamesstorystory-based experiencetheir storiesvideo game

CONTRIBUTOR

Simon Perkins
12 JUNE 2011

Alternate Reality Game: Cisco GSX Virtual Global Sales Event

"For the 2nd straight year, Juxt Interactive and No Mimes Media have teamed up to craft a hit Alternate Reality Game (ARG) for Cisco Systems' Global Sales Experience, an annual gathering of more than 21,000 executives around the world.

Part action thriller, part treasure hunt, The Hunt storyline unfolded over the course of two weeks, turning thousands of Cisco employees into active players in an immersive adventure. Fictional characters came to life through social media, posting Facebook and Twitter updates to drive the story in real–time, sometimes engaging participants in one–on–one conversations. The experience also incorporated cinematic video clips, email correspondence, and phone messages, and utilized an array of Cisco tools that enabled employees to communicate across departmental, cultural and geographical boundaries.

In the end, participants were able to unravel the mysteries of The Hunt through collective problem solving, real–time data sharing, and seamless global collaboration, all made possible by Cisco technologies."

(Juxt Interactive and George P. Johnson, 2011)

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2010 • action thriller • active players • alternate reality gameARGchoose your own adventure • cinematic video clips • Cisco • Cisco GSX • Cisco Systems • Cisco technologies • collective problem solving • cultural boundaries • departmental boundaries • email correspondenceemployeesfictional characters • geographical boundaries • George P. Johnson • global collaboration • Global Sales Experience • GPJ • immersive adventureinteractive narrative • Inxpo • JUXT Interactive • multiple platforms • narrative transmedia entertainment experiences • No Mimes Media • one-on-one conversations • phone messages • real-time • real-time data sharing • social media • storyline • The Hunt • transmedia storytellingtreasure hunt • unravel the mystery • user experience design (UX) • virtual event • virtual meeting

CONTRIBUTOR

Simon Perkins
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