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Which clippings match 'Split-screen' keyword pg.1 of 2
10 DECEMBER 2014

Zbigniew Rybczynski: New Book

"The screen is divided into nine different squares. Each representing one place. The uniting element of all the actions is a book passed from one hand to the other. All stories run parallel, as if in realtime, yet linked in a linear way at the same time through the narrative of the action."

Fig.1 Zbigniew Rybczyński (1975). "Nowa Książka (New Book)", 35mm short film, 10:26, SMFF Se–Ma–For Lodz, Poland.

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CONTRIBUTOR

Simon Perkins
04 MARCH 2014

Norman Kirk split-screen political ad for 1969 NZ general election

"This 1969 advertisement for the Labour Party emphasised the leadership qualities of Norman Kirk and sought to capitalise on a public mood for change as that turbulent decade drew to a close. It screened in full colour in cinemas and in black–and–white on television (colour TV wasn't introduced until 1973). Its striking split–screen imagery and pop–styled theme song were clearly aimed at younger voters, a potentially important audience in an election when the voting age was lowered from 21 to 20 (it would be reduced further, to 18, in 1974). It was not enough, however, to oust Keith Holyoake's National government, which had ruled for the previous nine years."

TAGS

1969advertisementAotearoa New Zealand • campaign advertising • cinematic techniqueColenso BBDO • dancing Cossacks (political TV ad) • film technique • general election • intra-frame • Keith Holyoake • Labour governmentLabour Party • mood for change • National (political party) • Norman Kirk • optical printing • political advertising • Prime MinisterRobert Muldoonsplit-screenThomas Crown Affair (1968) • turbulent decade • TV commercial

CONTRIBUTOR

Simon Perkins
26 SEPTEMBER 2013

Holiday Inn Express: ad illustrates split between real/online identities

"Intercontinental Hotels Group (IHG) is launching the first UK television advertisement for Holiday Inn Express to raise awareness of the added value services that differentiate the brand in the crowded mid–priced hotel market."

(Russell Parsons, 9 September 2013, Marketing Week)

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TAGS

2013added value • added value services • brand differentiation • breakfast • business traveller • Centaur Communications Ltd • comparisonconstructed identitiesdigital identity • Holiday Inn Express • hotel • hotel market • Intercontinental Hotels Group (IHG) • leisure industriesliving digital lives • Marketing Week (site) • mid-price market • online and offlineonline and real world identities • pastel shades • Premier Inn • price point • social media identitiessplit-screen • toothbrush • tv adUKUSPWiFi

CONTRIBUTOR

Simon Perkins
16 MAY 2013

Pablo Ferro: graphic designer and film titles designer

"for over 40 years, Pablo has been putting his stamp on the moving image through works such as the opening of Stanley Kubrick's Dr. Strangelove and the revolutionary split–screen montage of 1963's The Thomas Crown Affair. He has also created the opening titles for Hal Ashby's Being There (1979) and Gus Van Sant's To Die For (1995)."

(Art of the Title)

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TAGS

1963 • Academy Pictures • animation • Being There (1979) • cinemacredit sequenceCubanDr Strangelove (1964) • Elektra Studios • film • film titles designer • graphic designer • Gus Van Sant • Hal Ashby • motion designopening titles • Pablo Ferro • Pablo Ferro Films • Preston Blairsequence designsplit-screenStanley KubrickThomas Crown Affair (1968)title sequence • To Die For (1995) • visual communication

CONTRIBUTOR

Simon Perkins
12 OCTOBER 2011

Man With a Movie Camera: Dziga Vertov's groundbreaking film

"Dziga Vertov's Man With A Movie Camera is considered one of the most innovative and influential films of the silent era. Startlingly modern, this film utilizes a groundbreaking style of rapid editing and incorporates innumerable other cinematic effects to create a work of amazing power and energy. Film pioneer Dziga Vertov uses all the cinematic techniques available at the time – dissolves, split screen, slow motion and freeze frames."

(Moving Image Archive)

Fig.1 Dziga Vertov (1929). 'Man With A Movie Camera', VUFKU (The Ukrainian Photo and Cinema Administration).

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TAGS

1929a film without actorsanimation • backward • Chelovek s kino-apparatom • Cinematic Orchestra • cinematic techniquecity symphonyclose-up • CU • daily lifeday in the lifedocumentary film • double exposure • Dutch angle • Dziga Vertov • ECU • extreme close-up • fast motion • filmfilm directorfilm techniquefootagefreeze framegroundbreakinginfluential worksinventionjump cutMan with a Movie Camera • Mikhail Kaufman • RussianRussian filmmakerself-reflexivity • silent documentary film • silent filmslow motionsplit-screentechniquetracking shot

CONTRIBUTOR

Simon Perkins
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