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Which clippings match 'Brand Recognition' keyword pg.1 of 3
26 SEPTEMBER 2013

A New Video to Present Lithuania's Business Environment

"A new video has been released to showcase Lithuania to foreign investors. The video was developed in collaboration with current investors and it presents the country as it is perceived through their eyes. It focuses on forward thinking people, who are full of ideas, drive and energy. People who are self–starters."

(26 September 2013, Invest in Lithuania)

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TAGS

2013awareness raisingbrand experiencebrand identitybrand recognitionbusiness • business environment • country brandscountry showcasedestination brand identitydestination brandingdestination imageeconomic growth • economic investment • economy • financial investment • foreign investmentinfrastructure • Invest in Lithuania (agency) • invest in people • Lithuaniamodern economy • Republic of Lithuania • skilled workforceworkforce

CONTRIBUTOR

Simon Perkins
15 NOVEMBER 2012

Elite Online Courses for Cash and Credit

"A consortium of 10 top–tier universities will soon offer fully online, credit–bearing undergraduate courses through a partnership with 2U, a company that facilitates online learning.

Any students enrolled at an 'undergraduate experience anywhere in the world' will be eligible to take the courses, according to Chip Paucek, the CEO of 2U, which until recently was called 2tor. The first courses are slated to make their debut in the fall.

After a year in which the top universities in the world have clambered to offer massive open online courses (MOOCs) for no credit, this new project marks yet another turning point in online education. It is the first known example of top universities offering fully online, credit–bearing courses to undergraduates who are not actually enrolled at the institutions that are offering them."

(Steve Kolowich, 15 November 2012, Inside Higher Ed)

TAGS

2012 • 2tor • 2U • academic integrity • admissions criteriabrand recognition • Brandeis University • consortiumCoursera (provider) • credit-bearing courses • disruptive innovationDuke UniversityedX • Emory University • free content • Georgetown University • high-touch • higher educationinstitutions • intellectual rigour • like-mindedMassive Open Online CoursesMOOCs • Northwestern University • on-campus course • online contentonline educationonline learningopen access higher educationopen coursewarepartnershippricereputation • revenue sharing • selective admissions criteria • top-tier universities • traditional university model • undergraduate courses • undergraduate experience • undergraduate programme • Universities of North Carolina • university brand • university enrolmentUniversity of North Carolina at Chapel Hill • University of Notre Dame • University of Southern California • Vanderbilt University • virtual classroom experience • Wake Forest University • Washington University • Washington University in St. Louis

CONTRIBUTOR

Simon Perkins
10 DECEMBER 2011

Blue is still the most predictable colour on the web

"When we released our report on the colors of the social web, based on data analyzed by our Twitter theme tool, we were surprised that blue was such a dominant color in people's profile designs. Was Twitter's default color influencing their design decisions? Or is blue really THE most popular and dominant color online? ...We decided to look at the colors in the brands from the top 100 sites in the world to see if we could paint a more colorful picture.

Turns out the blue–berry doesn't fall far from the bush. The web landscape is dominated by a large number of blue brands... but Red occupies a large amount of space as well. What's driving this? You might want to say that carefully organized branding research and market tests were done to choose the perfect colors to make you spend your money, but a lot of the brands that have grown to be global web powerhouses, started as small web startups... and while large corporate giants with branding departments spend quite a lot on market research, user testing, branding, etc. Lots of the sites listed above got started with brands created by the founders themselves with little to no research into the impact their color choice would have. I once asked Mark Zuckerberg, the founder of Facebook why he chose blue for his site design... "I'm color blind, it's the only color I can see." ...and now 500 Million people around the world stare at a mostly blue website for hours each week.

While the initial reasoning for the colors chosen may be trivial, the impact that these dominant players now have in the web world will surely influence the smaller startups that want to share in the positive color associations created by their bigger siblings... Once a rocketship of a web startup takes flight, there are a number of Jr. internet astronauts hoping to emulate their success... and are inspired by their brands. And so Blue and Red will probably continue to dominate, but we can have hope for the GoWalla's, DailyBooth's and other more adventurous brands out there."

(COLOURlovers, 15 September 2010)

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TAGS

battle for bluebluebrand awarenessbrand colourbrand identitybrand recognitionbranding • branding research • colour • colour associations • colour choice • colours of the social web • colours that make you spend money • corporate colours • corporate identity • default colour • design decisions • dominant colour • market research • market tests • popular colour • profile design • Twitter • Twitter theme tool • visual identity • web landscape

CONTRIBUTOR

Simon Perkins
04 JULY 2010

Xtranormal: Text-to-Movie authoring tool

"xtranormal's mission is to bring movie–making to the people. Everyone watches movies and we believe everyone can make movies. Movie–making, short and long, online and on–screen, private and public, will be the most important communications process of the 21st century.

Our revolutionary approach to movie–making builds on an almost universally held skill–typing. You type something; we turn it into a movie. On the web and on the desktop."

(Xtranormal)

[The Xtranormal Text–to–Movie authoring tool allows you to produce short films. It does so through adding your typed dialogue (in the form of 'text to speech') to supplied animated character assets.]

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TAGS

20103G • 4G • amateurismanimationauthoring toolavatarbrand recognitionbrandingcartooncharactercommentarycustomerEVO 4GfilmmakingGoogle AndroidGoogle IncHTC Corporationhuman speechhumouriPhonemoviemovie-makingmultimediaparodypublishingpuppetscriptibleshort filmsoftwaretelephonetexttext to speech • text-to-movie • Tiny Watch Productionstool • TTS • user-generated content • Xtranorma

CONTRIBUTOR

Simon Perkins
01 JUNE 2010

PlaySport: naming by consensus

"For those companies willing to make the cultural commitment to the instantaneous praise and bashing served up 140 characters at a time on Twitter, the rewards can be considerable.

Jeffrey Hayzlett, Kodak's chief marketing officer, said that he learned firsthand after the company originally debuted its Zi8 waterproof, pocket–sized HD video camera earlier this year. ...

Most companies would either ignore the panning or, perhaps, send the product back to the sales and marketing gurus to come up with a better name.

Kodak didn't. Instead, this summer it took the naming process to the people via Twitter, asking the great unwashed masses on the microblogging site to see if they could come up with something better. The winner, or winners as it turns out, were promised a free trip to Vegas for this year's CES and will have their likeness displayed in some way on the product's packaging.

From the thousands of tweets received from the crowdsourcing experiment, Kodak combined two fairly mundane suggestions –– 'Play' and 'Sport' –– to derive the new moniker 'PlaySport.' It's not rocket science but, according to Hayzlett, it's a damn sight better than Zi8."

(Larry Barrett, 7 January 2010)

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TAGS

140 characters2010brandbrand awarenessbrand recognitioncampaign • CES • Consumer Electronics Show • HD • Jeffrey Hayzlett • KodakLas Vegasmicrobloggingnaming process • PlaySport • productsocial mediasocial networkingTwittervideo camera • Zi8 waterproof

CONTRIBUTOR

Simon Perkins
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