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Which clippings match 'Brand Identity' keyword pg.1 of 2
01 MARCH 2014

Brand Book vs Brand Guidelines vs Brand Bible

"A brand book is the physical manifestation of the living, breathing concept that is your brand. Without a guiding document, the Brand can spin out into an inconsistent set of representations. In an attempt to slow that process, Marketing Departments often develop Brand usage guidelines. These guiding documents have a lot of names: Brand Book, Brand Guidelines, Brand Bible, Identity Guidelines, etc, etc, etc. But whatever you call it, the Brand Book helps to define the standard elements of the Brand identity, in an attempt to limit the inconsistency that would otherwise develop as the Brand is implemented and actively used."

(Tisha Oehmen)



bible (guide)brand behavioursbrand biblebrand book • brand elements • brand guidelines • brand history • brand identitybrand manager • brand philosophy • brand position • brand space • brand usage guidelines • branding • co-branding guidelines • colour choicecommunication design systems • corporate identity systems • design guidelines • Deutsche Bankdocument • guide document • guidelines • guiding document • identity guidelines • identity guidelines book • inconsistency • internal staff • marketing department • marketing partners • marketing team • overview document • parent brand • physical manifestationposition-statementpositioning statements • source document • standard elements • standardisation • sub-brand • technical document • typography guidelines • understand the brand • visual identity systems


Simon Perkins
11 DECEMBER 2013

Santa brand book - 2013 refresh

"Santa brand book – 2013 refresh. Brand guidelines for the world's biggest brand, to make sure the Marketing Elves stay on message."


















2013bible (guide)brand biblebrand bookbrand colourbrand guidelinesbrand identitybrand imagebrand perceptionbrand refreshbrandingChristmascritique • fantasy figure • Father Christmas • gifts • humour • Kris Kringle • parodyredreindeer • Saint Nicholas • Santa • Santa Claus • Sinterklaas • snow • St. Nicholas Day • white


Simon Perkins

A New Video to Present Lithuania's Business Environment

"A new video has been released to showcase Lithuania to foreign investors. The video was developed in collaboration with current investors and it presents the country as it is perceived through their eyes. It focuses on forward thinking people, who are full of ideas, drive and energy. People who are self–starters."

(26 September 2013, Invest in Lithuania)



2013awareness raisingbrand experiencebrand identitybrand recognitionbusiness • business environment • country brandscountry showcasedestination brand identitydestination brandingdestination imageeconomic growth • economic investment • economy • financial investment • foreign investmentinfrastructure • Invest in Lithuania (agency) • invest in people • Lithuaniamodern economy • Republic of Lithuania • skilled workforceworkforce


Simon Perkins
10 DECEMBER 2011

Blue is still the most predictable colour on the web

"When we released our report on the colors of the social web, based on data analyzed by our Twitter theme tool, we were surprised that blue was such a dominant color in people's profile designs. Was Twitter's default color influencing their design decisions? Or is blue really THE most popular and dominant color online? ...We decided to look at the colors in the brands from the top 100 sites in the world to see if we could paint a more colorful picture.

Turns out the blue–berry doesn't fall far from the bush. The web landscape is dominated by a large number of blue brands... but Red occupies a large amount of space as well. What's driving this? You might want to say that carefully organized branding research and market tests were done to choose the perfect colors to make you spend your money, but a lot of the brands that have grown to be global web powerhouses, started as small web startups... and while large corporate giants with branding departments spend quite a lot on market research, user testing, branding, etc. Lots of the sites listed above got started with brands created by the founders themselves with little to no research into the impact their color choice would have. I once asked Mark Zuckerberg, the founder of Facebook why he chose blue for his site design... "I'm color blind, it's the only color I can see." ...and now 500 Million people around the world stare at a mostly blue website for hours each week.

While the initial reasoning for the colors chosen may be trivial, the impact that these dominant players now have in the web world will surely influence the smaller startups that want to share in the positive color associations created by their bigger siblings... Once a rocketship of a web startup takes flight, there are a number of Jr. internet astronauts hoping to emulate their success... and are inspired by their brands. And so Blue and Red will probably continue to dominate, but we can have hope for the GoWalla's, DailyBooth's and other more adventurous brands out there."

(COLOURlovers, 15 September 2010)



battle for bluebluebrand awarenessbrand colourbrand identitybrand recognitionbranding • branding research • colour • colour associations • colour choice • colours of the social web • colours that make you spend money • corporate colours • corporate identity • default colour • design decisions • dominant colour • market research • market tests • popular colour • profile design • Twitter • Twitter theme tool • visual identity • web landscape


Simon Perkins
07 MAY 2011

inCulto's Eurovision 2006 entry nation branding Lithuania

Client: inCulto; Design, direction & animation: PetPunk; 3D Graphic: Romanas Zdanavičius



20063Danimationbrand identity • brand management for a country • countrycountry brandsdestination brand identitydestination brandingdestination imagedifferentiationdistinguishing features • Eurovision • Eurovision 2006 • experienceidentificationidentity • inCulto • individual identityLithuania • memorable experience • nation branding • PetPunk • place brandingplace promotionpublic relationsstrategic approachvisual identitywelcome


Simon Perkins

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