Director, Concept, Animation - Kijek/Adamski, Production - Katarzyna Rup / Ab Film Production, Cast - Artur Cetnarowski, Gaffer - Heliograf, Blitz, Studio set - PlumArt Marcin "Śliwa" Śliwiński, Arek Szot, Joanna Kijek, PVC cutting - Dawid Krzyżanowski/ My-Art myart.com.pl, Thanks - Studio Las, Paweł Reyman.
"I first noticed subway tunnel wall animations in Boston, where the long gaps between stations on the MBTA Red Line provides a captive audience. The animation, composed of dozens of stills that simulated movement as the train zoomed by, was an ad. The message: visit Vermont and its great outdoors, which certainly must have resonated with more than a few claustrophobes riding the crowded rush hour rails.
Animated ads in subway tunnels are expensive, both to design and install, which helps explain why the Vermont ad's successor, a campaign for a movie 'coming to theatres' last February, was only removed recently - with no ready replacement. But the medium is a popular one, if only because it's relatively novel and rare. Examples from Budapest, Hong Kong, Kiev, L.A., Tokyo, and Washington, D.C. have been enthusiastically documented for upload to YouTube. And given that cash-strapped transit agencies have allowed almost every other subway surface to be colonized by ad space, including seats and whole exteriors of rolling stock, it was almost a logical next step.
Much of the credit for introducing these flipbook or zoetrope-like ads goes to two independent innovators: New York astrophysics student Joshua Spodek and Winnipeg animator Bradley Caruk. Spodek's ads debuted in Atlanta in 2001; his company, Sub Media, continues to produce similar ads today. In 2006, Caruk won a Manning Innovation Award for his concept, which his partner, Rob Walker, first thought up while staring at the blank walls of Paris' Metro. The company they co-founded, SideTrack Technologies, set up its first system in Kuala Lumpur and has since opened others across the United States - and beyond, to London, Rio de Janeiro, and cities in Mexico."
(Christopher Szabla, Urbanphoto, 20 November 2010)
Fig.1 Bill Brand, "Masstransiscipe" New York subway installation.
Fig.2 New ad-places in the tunnel. // Новые рекламные площади в тунеле киевского метро. Между станциями Лукьяновская и Львовская Брама
Fig.3 "Something Cool in L.A. Subways", Uploaded by TransformedMan on 23 May 2008.
Fig.4 "Tokyo Subway Ad ", Uploaded by ivanptse on 19 Apr 2008.
Fig.5 "Target ad, on the washington D.C subway.", Uploaded by kikyobackfromthedead on 1 Sep 2006.
"Professor Fletcher's invention of the CellScope, which is a Nokia device with a microscope attachment, was the inspiration for a teeny-tiny film created by Sumo Science at Aardman. It stars a 9mm girl called Dot as she struggles through a microscopic world. All the minuscule detail was shot using CellScope technology and a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics."
"Greg Jardin directs countless jellybeans for Kinna Grannis’ 'In Your Arms' promo."
Written by Kina Grannis; Directed by Greg Jardin; Produced by Daphne Raves; Concept Art by Lauren Gregg; Wardrobe by Gillian Zwick; Sound Design by Suzanne Goldish; Production Company: @radical.media; Jelly Bean Animation Team: Kristina Carucci; Lauren Cunningham; MacKenna Dixon; Marcus Demmon; Kevin Harman; Alexandra Judelsohn; Jay Kim; Pearl Lung; Ptolemy Slocum; Erin Thiele; Clarisse Wiedem; Additional Animators: Monica Ahanonu; Matt Beans; Sarah Burt; David Chang; Jane Cohen; John D'Arco; Hope Marquardt; Erin McLaughlin; Krisztianna Ortiz; Kyle Padilla; Allen Marshall Palmer; Natalie Pasallar; JJ Rubin; Cherie Saulter; Susan Wiedem; John Sheptock; Janine Sides; Hethur Suval; Chelsea Stark; Sarah Tejeda; Special thanks to Jelly Belly.