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Which clippings match 'Playfulness' keyword pg.1 of 2
04 FEBRUARY 2016

Retailer uses drones to playfully respond to social media censorship

"clothing retail store BUYMA recently produced a creative commercial that strictly wants you to buy their clothes. Since Japanese TV programs are legally obligated to cover sensitive body parts, BUYMA uses drones to fully censor two professional belly [sic] dancers while they dance their routine naked."

[This Buyma ad which was created for television clearly plays with concepts around censorship - both in the context of Japanese broadcast media and perhaps more importantly in the context of social media where it will likely have most traction. In doing so the ad playfully references contemporary restrictions in place on sites such as Facebook.]

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2015ballet • Buyma (retailer) • censorshipcheekyclassical balletclothing retailercomedy of mannerscultural conventionsdancedroneetiquette • flying drone • high-technology • hoverJapan • Japanese online retailer • morality • naked ballet dancing • naughty • nude man • nude women • nudity • obscenity • obscuring nudity • online retailer • playful provocation • playfulnesspolite societyquadcoptersexual taboo • social media censorship • social shopping service • tabootv adtv advertveiledviral advisual gag

CONTRIBUTOR

Simon Perkins
21 JUNE 2013

Photobombing: foregrounding the constructed reality of photographic scenes

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breaking the fourth wallconstructed reality • diminish • distracting attentiondistracting behaviourdistraction • divert attention • extradiegeticfocus • foregrounding constructedness • grab our attentionhuman behaviourhumourintertextuality • non-diegetic • out of the spotlight • photobomb • photobombing • photographic portraitplayfulnessprankreflexive foregroundingreflexivitysnapshotssurprise • the space of the photograph • trivialisationundermine • upstage • upstagingworld of the image

CONTRIBUTOR

Simon Perkins
04 MAY 2013

René Maltête: looking for surprise in the everyday

Photographs by French photographer and poet René Maltête (1930–2000).

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absurdblack and whitecuriositygeneticshumour • incongruity • paradox • philosophical dimension • photographerphotographyplayfulness • rayures • Rene Maltete • stripes • surprise • surrealist photography • surrealist spirit • visual metaphorvisual pun

CONTRIBUTOR

Simon Perkins
24 APRIL 2013

Navimation: Exploring Time, Space & Motion in the Design of Screen Based Interfaces

"Interface design has often been considered a subsection of interaction design (Moggridge, 2007; Löwgren & Stolterman, 2004; Bagnara & Crampton Smith, 2006). In the shift from designing objects to designing experiences, interaction design needs to investigate temporal as well as spatial form (Redström, 2001; Mazé & Redström, 2005), and to see computation as basic material.

From a social, cultural and humanistic perspective, studies of the design of interactions and their contexts of use can be understood in terms of mediated communication and the historical, social, playful and aesthetic in digital design (Blythe, Overbeeke, Monk, & Wright, 2003; Lunenfeld, 1999). This approach has been framed as Communication Design (Morrison et al., in press). This mediational perspective of digital communication is informed by studies in new media, social semiotics, socio–cultural studies of learning and work, and practice–based research into multimodal composition in which mediated discourse itself undergoes change through active use (Jones & Norris, 2005; Morrison, in press). This view is distinct from the structuralist and directional or 'transmission' models of communication (e.g., Crilly, Maier, & Clarkson, 2008) that are not rooted in cultural and mediational theory. From a Communication Design perspective, the interface itself mediates; it is understood as socially and culturally constructed and situated. Such a perspective is not very widely articulated in discussions of the interface in design research. Further, few studies exist of dynamic, digital interfaces and their multimodal characteristics from a specifically media and Communication Design view (e.g., Skjulstad, 2007).

In their design activity, interaction designers invest heavily in the shaping of interfaces as symbolic and cultural texts. Alongside this attention to design, and with reference to user–driven studies, we also need to unpack the features and possible functions of these emerging forms of mediated communication. The proliferation of 'movement in the interface' demands that we pay attention to a variety of media types, genre conventions and earlier media, and to the ways that elements of these are combined in different configurations. Social semiotics provides some means for relating the various graphical, animational and kinetic aspects of dynamic interfaces within a wider communicative perspective.3"

(Jon Olav H. Eikenes and Andrew Morrison, 2010)

Jon Olav H. Eikenes and Andrew Morrison (2010). "Navimation: Exploring Time, Space & Motion in the Design of Screen–based Interfaces", International Journal of Design Vol 4, No 1.

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2010aesthetic experience • Andrew Monk • Andrew Morrison • animational communication • Anja Maier • Bill Moggridge • communication design • computation as material • cultural perspective • cultural texts • design for the screendesign researchdesigning experiencesdesigning objectsdigital communicationdigital design • dynamic digital interfaces • dynamic interfacesemerging digital media • emerging forms • Erik Stolterman • funology • genre conventions • Gillian Crampton Smith • graphical communication • humanistic perspectiveinteraction designinterface designInternational Journal of Design • Johan Redstrom • Jonas Lowgren • Kees Overbeeke • kinetic bodily logos • Mark Blythe • material thinking • media and communication design • media as material objectsmediated communication • mediated discourse • mediated interaction • mediational perspective • mediational theory • movement in the interface • multimodal characteristics • multimodal compositionmultimodal user interfaces • Nathan Crilly • navimation • new media • P John Clarkson • Peter Lunenfeld • Peter Wrigh • playfulnesspractice-based research • Ramia Maze • Rodney Jones • screen-based interface • Sebastiano Bagnara • Sigrid Norris • situated perspective • social perspective • social semiotics • socio-cultural studies of learning • spatial form • spatial ordersymbolic meaning • Synne Skjulstad • temporal form • transmission model of communicationuser-driven

CONTRIBUTOR

Simon Perkins
23 MARCH 2013

5D Institute: The Future of Immersive Design

"5D Institute is a cutting edge USC non–profit Organized Research Unit dedicated to the dissemination, education, and appreciation of the future of narrative media through World Building.

World Building is the interdisciplinary process of building worlds that evolve into containers for the new narrative resolutions. World Building is the intersection of creativity and technology for students in academia and industry who need to understand now how to thrive in the media jungle of the future. World Building works beyond the edges of known media to express the full arc of our creative role in making new narrative worlds.

5D Institute is the world's leading World Building collective. Our network of preeminent World Builders transcends borders and boundaries in film, animation, fashion, gaming, theatre, television, music, architecture, science, interactive media and more.

Through the newly cemented partnership with USC School of Cinematic Arts, 5D Institute is evolving into an unmatched connector between the next generation of young and undiscovered creators traversing the bleeding edge of innovation and companies who want to be at the frontlines of the new media landscape.

Since Oct 2008, we have come together at 5D's distributed events to engage in a disruptive interrogation of our fractured disciplines, to create best practices and a new shared language across narrative media."

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2008 • 5D Institute • arts and technology • beyond the edges of known media • building worlds • building worlds that evolve • creativity and technology • disruptive interrogation • distributed events • evolving experiencefilm and animation • fractured disciplines • immersion • immersive design • immersive environmentsimmersive experienceinteractive media • interdisciplinary process • narrative media • new media landscape • new narrative resolutions • new narrative worlds • Organized Research Unit • playfulnessshared language • the future of narrative media • University of Southern California • USC School of Cinematic Arts • world building

CONTRIBUTOR

Simon Perkins
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