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Which clippings match 'App' keyword pg.1 of 3
10 SEPTEMBER 2015

Virtual reality is now a cereal toy

"It's sometimes hard to remember how far virtual reality has come in recent years. Not just in terms of technical achievement (though that's impressive), but also mainstream awareness. The idea of strapping a VR headset to your face is so common now, that Kellogg's is offering cardboard goggles with its breakfast cereal. A new promotion for Nutri-Grain in New Zealand lets customers construct their own headset from a cereal box, with the display provided by their smartphone. An official app offers access to a handful of 360-degree VR experiences including wingsuiting and a downhill mountain bike ride."

(James Vincent, 9 September 2015, The Verge)

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TAGS

360 degree view • 360-degree VR experience • advertising and promotion • advertising promotion • Aotearoa New Zealandapp • breakfast cereal • cardboard goggles • cardboard headset • cardboard virtual reality goggles • cereal • cereal box • cheap solution • folded paper design • fully-immersive • Kelloggs • mainstream awareness • mobile phone • mountain bike ride • Nutri-Grain • promotional material • QR code • smartphoneultra-low-techusablevirtual realityvirtual reality experienceVR headset • wingsuit

CONTRIBUTOR

Simon Perkins
23 OCTOBER 2014

AppSeed: interactive prototypes from pen and paper sketches

"AppSeed lets you take your sketches and make them into functioning prototypes, bridging the gap between pen/paper and digital, through computer vision. It allows you to sketch your designs as you normally would and then manipulate your sketches directly on your phone. Unlike similar products, the use of computer vision speeds up the process and understands your sketches. AppSeed can identify an enclosed space in your sketch, allowing you to make it into a button, input text, map, or another UI element. Making your sketch into a functioning prototype running on your phone."

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2013app • app prototyping • AppSeed (app) • design options • drawn shapes • functional prototype • Greg Goralski • hand-drawnideas start on paperinteractive elements • interactive paper prototype • interactive prototypes • interface designlook and feel • look and feel options • mock-up • Open Source Computer Vision • OpenCVpaper prototypingpattern recognitionproduct prototype • prototyping app • sketching ideastest prototypeTorontoUI design • UI element • UI elements • user interface designUXvisual screen design

CONTRIBUTOR

Simon Perkins
09 DECEMBER 2013

User interaction using the Leap Motion Controller

"The Leap Motion Controller senses how you naturally move your hands and lets you use your computer in a whole new way. Point, wave, reach, grab. Pick something up and move it."

(Leap Motion, Inc)

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CONTRIBUTOR

Simon Perkins
25 JULY 2013

colAR: An Augmented Reality Drawing App

"Puteko is a spin–off company from the HIT Lab NZ and proudly presents colAR – a computer program that brings colouring book pages to life with the magic of Augmented Reality!

You can colour in the book pages and then see them come to life as they pop out of the page as three dimensional models on your computer screen."

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2D drawing3D3D model • 3D rendering engine • animated 3D • Aotearoa New ZealandappARaugmented realitybreathe life intobring to life • colAR • colAR App • colAR colouring book • colAR Mix App • colAR technology • colour • colouring book • commercialisation projectscrayondrawing appdrawing digitallyGoogle Play StoreHIT Lab NZimage recognition • iOS App Store • kidsoutline drawing • page templates • Puteko Limited • Qualcomm Technologies • spin-off companies • technology commercialisation • templated designtoyUnity 3D • Vuforia (platform)

CONTRIBUTOR

Simon Perkins
11 MARCH 2013

Mobile Apps: the trouble with using 'Responsive Design'

"Amid an overwhelming amount of mobile options and solutions, it's easy to see why responsive design's singular code seems like an alluring universal panacea for mobile optimization. However, while responsive design aims to scale web content fluidly across multiple devices with different screen sizes, it may not represent the best option for organizations aiming to deliver unique and innovative experiences to customers. ...

The future of digital business depends primarily on mastering the mobile channel. Mobile's mushrooming numbers are due to the convenience of remote access and a new reliance upon the delivery of information when and where little to none was previously available. When developing your approach to engaging customers via mobile, it is key to ensure your strategy accounts for the rising expectations your customers have for this important channel.

Once you understand the kind of mobile experience you want to create, you can decide whether adopting a responsive design philosophy can deliver upon these expectations and goals. While responsive design can help you achieve a certain measure of consistency across channels, the real prize lies with the ability to create unique experiences. A broader multi–screen approach designed dynamically by channel will enable the sort of customer experiences that yield higher engagement and contribute to overall success."

(Carin van Vuuren, 18 November 2012, Forbes)

TAGS

appconveniencecustomer experiencedesign principles • device-specific content display • differencedigital business • engaging customers via mobile • Forbes • Forrester • information delivery • interactive experienceLinkedInmagazinesmobile apps • mobile channel • mobile development • mobile experience • mobile optimisation • mobile site • mobile solutions • mobile strategy • multi-screenmultiple devicesnewspapers • one-web • People magazine • remote access • responsive design • responsive site • responsive web design • scale web content • screen size and orientation • screen sizes • singular code • smartphonetechnology solutionuse case • varying screen sizes • web development • web experience

CONTRIBUTOR

Simon Perkins
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