Mobile Apps: the trouble with using 'Responsive Design'
"Amid an overwhelming amount of mobile options and solutions, it's easy to see why responsive design's singular code seems like an alluring universal panacea for mobile optimization. However, while responsive design aims to scale web content fluidly across multiple devices with different screen sizes, it may not represent the best option for organizations aiming to deliver unique and innovative experiences to customers. ...
The future of digital business depends primarily on mastering the mobile channel. Mobile's mushrooming numbers are due to the convenience of remote access and a new reliance upon the delivery of information when and where little to none was previously available. When developing your approach to engaging customers via mobile, it is key to ensure your strategy accounts for the rising expectations your customers have for this important channel.
Once you understand the kind of mobile experience you want to create, you can decide whether adopting a responsive design philosophy can deliver upon these expectations and goals. While responsive design can help you achieve a certain measure of consistency across channels, the real prize lies with the ability to create unique experiences. A broader multi-screen approach designed dynamically by channel will enable the sort of customer experiences that yield higher engagement and contribute to overall success."
(Carin van Vuuren, 18 November 2012, Forbes)
CONTRIBUTOR
Simon PerkinsSHARE
CityViewAR: remembering Christchurch before 4 September 2010
"CityViewAR is a mobile Augmented Reality application that allows people to see how the city was before the earthquakes and building demolitions. Using an Android mobile phone people can walk around the city and see life-sized virtual models of what the buildings looked like on site before they were demolished, and see pictures and written information. Hundreds of 3D models of key city buildings have been made available from architect Jason Mill of ZNO, while the Christchurch City Council and Historic Places Trust have provided photographs and building histories.
CityViewAR is based on the HIT Lab NZ Android AR platform which uses the GPS and compass sensors of mobile phones to enable virtual information to be overlaid on live video of the real world. Android AR makes it easy for Android developers to build their own outdoor AR applications. The software was previously used for showing individual buildings, but this is the first time that it has been used to show dozens of buildings at once, and the first time in world that mobile phone AR has been used for earthquake reconstruction."
(HIT Lab NZ, 2011)
CONTRIBUTOR
Simon PerkinsSHARE
Flixel: an interactive animated GIF app for iPhone
"Flixel was created as a result of seeing the incredible work of Kevin Burg & Jamie Beck (via their cinemagraphs.com site). After seeing this mesmerizing new artform, we set out to create a tool and a platform to bring it to a wider audience - the 'Polaroid' of cinemagraphs, if you will.
We owe Flixel's existence to the pioneering efforts of Kevin Burg & Jamie Beck, but we've also found a lot of other professional-level cinemagraph artists out there."
(Flixel Photos Inc., 2012)
CONTRIBUTOR
Simon PerkinsSHARE
Cliplets: an interactive animated GIF app for Windows
"Microsoft Research Cliplets is an interactive app that gives users the power to create 'Cliplets' -- a type of imagery that sits between stills and video, including imagery such as video textures and 'cinemagraphs'. The app provides a simple, yet expressive way to mix static and dynamic elements from a video clip."
(Microsoft Corporation, 2012)
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Simon PerkinsSHARE
Explore Nottingham through the Sillitoe Mobile Trail iPhone 5 App
"The Alan Sillitoe Memorial Committee are launching a Mobile Trail App and Handbook – (a book with a digital heart) at Nottingham Contemporary on Saturday 27th October [2012]. ...
The mobile trail features the work of leading contemporary writers revisiting the themes and spaces of Sillitoe’s Nottingham and is the culmination of our work with The Space - the experimental digital arts platform commissioned by Arts Council England in association with the BBC."
(2012 Sillitoe Trail)
Fig.1 "Sillitoe Trail Nottingham: Al Needham - Life through 21 Pubs", Published on 13 Jul 2012 by thinkamigo.
CONTRIBUTOR
Simon PerkinsSHARE
