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Which clippings match 'Experience Creation' keyword pg.1 of 1
13 NOVEMBER 2014

Shocking augmented reality experience greets London commuters

"Pepsi Max has gone straight to the top of this week's Viral Video Chart with its 'unbelievable bus shelter' which hoodwinked Londoners into thinking they were witnessing everything from an alien invasion to a loose tiger running in their direction.

The drinks brand rigged up a bus stop in the middle of central London with convincing digital technology which gave commuters the allusion that they were looking through a pane of glass to the world outside, when really they were seeing a digital display. A variety of awesome effects were then played onto the display to give the unsuspecting victims a fright."

(Staff Writer, 27 March 2014, The Drum)






2014advertisingadvertising campaignadvertising conceptsadvertising in public spacesalien invasionaugmented realityaugmented reality experiencebody language • bus shelter • bus shelterscommuterdigital screensexperience creation • fright • frighteningLondon • New Oxford Street • nonverbal communication • outlandishPepsi • Pepsi Max • reactions • show (spectacle)stuntsurprisetiger • unbelievable • unbelievable scenarios • user experience design (UX)viral video


Simon Perkins

It's time to kill the idea that Amazon is killing independent bookstores

"Big bookstores are the ones most affected by Amazon's dominance. Borders is long gone. Barnes and Noble isn't in the best health. And Waterstones in Britain has started selling Kindles. The reason? There is very little difference between big, impersonal chain stores selling books and a big, impersonal website selling books. Independent retailers, on the other hand, have a lot to offer that Amazon cannot: niche coffee, atmosphere, serendipitous discoverability of new titles and authors, recommendations from knowledgable staff, signings and events, to name a few."

(Leo Mirani, 24 September 2013, Quartz)



Amazon KindleAmazon.comambience • American Booksellers Association • Barnes and Noblebooksellersbookstores • Borders (bookshop) • boutique • boutique-publishing • chain storecoffee shopconsumer behaviourconsumptiondiscoverabilityeconomies of scale • Espresso Book Machine • eventsexperience creation • impersonal experience • in-store experienceindependent retailers • knowledgeable staff • market dominancemonopoly • Nate Hoffelder • niche market • obscure titles • recommended by the retailerself-publishingserendipitous discoverabilityserendipityshopping behaviour • signings • small businessesstumbling acrossunexpected gemsWaterstones


Simon Perkins
29 MAY 2010

The Creative Industries KTN: the future of digital content

"This document has been created to help people understand the radical transformation digital content will have on the creative industries, and to provide businesses with outline areas of opportunity where innovation is most likely to occur.

In the past decade, digital content has become a part of everyday life for all. Yet the changes that will occur in the next 5–10 years will be profound. They have the power to alter the way we live, work, play, learn and help us to live longer, more fulfilling lives. These changes will substantially alter existing business models and markets.

Many historical innovations such as new recording formats, more powerful consoles and new advertising media were incremental. They changed formats and created new opportunities, but they did not alter the industrial landscape. The changes taking place now are paradigm shifts that challenge the value chain as a whole.

These changes represent huge opportunities, or threats if not understood. For games designers, it may mean the migration from console platforms to cloud based applications and casual gaming communities. For TV programmes it may mean the end of broadcast, where their content must be found and consumed on numerous devices. For publishers it may mean the migration to new consumption platforms that radically alter distribution channels. For industrial designers, it may mean the need to move from object creation to experience creation. For all it means the need to radically shift their thinking.

The following pages outline the key areas highlighted by a project that has engaged with hundreds of key stakeholders across the creative industries and technology industries seeking to map the landscape of the future of digital content."

(Kelechi Amadi, March 2010)



2010 • advertising media • Beacons for Innovation • broadcastingbusiness modelscasual gaming • casual gaming communities • cloud based applications • cloud computingconsoleconsumptionconsumption platformsconvergencecreative economycreative industriesCreative Industries Knowledge Transfer Networkdigital contentdistributioneconomic changeexperience creationformat • games consoles • historical innovations • industrial landscape • innovationKnowledge Transfer Networkknowledge-based economyKTNmarketsnew mediaold mediaparadigm shiftplatformsproduct designrecordingtechnology • technology industries • Technology Strategy Boardthe future of digital contenttransformation • TSB • TVUKvalue chain


Simon Perkins
11 OCTOBER 2009

The BBC is shifting it's emphasis from programme making to experience creation

"BBC Future Media and Technology's Head of Research and Development, Matthew Postgate, kicked off the event by noting that the BBC is shifting it's emphasis from programme making to experience creation – it's 'all about creating media experiences, not just consuming pieces of content.' Working with the AHRC has helped the BBC to better understand how well it's current activities are doing this, leading to improvements in the future. "

(Robin Hamman, Headshift, UK)


AHRCauthorshipBBC • BBC Future Media and Technology • communicationdialogicdigital cultureexperience creation • from content production to experience creation • Headshift • innovationinteraction • Matthew Postgate • media experiences • media paradigm shiftR&Dresearch and developmentscriptibleUKuser experience design (UX)user-generated content


Simon Perkins

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