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Which clippings match 'ADM-HEA' keyword pg.1 of 1
02 JANUARY 2013

Facing ambiguity differently across design, business and technology

"team[s] of students of mixed disciplines worked together to understand and map a problem–space (identified by the client). They then defined a solution–space before focussing on a particular opportunity outcome. The range of projects included incremental innovation opportunities represented by the Lego and Hasbro projects through radical Philips work to truly disruptive work with Unilever. The studies confirmed stereotypical view points of how different disciplines may behave. They showed that design students were more (but not completely) comfortable with the ambiguous aspects associated with 'phase zero' problem–space exploration and early stage idea generation. They would only commit to a solution when time pressures dictated that this was essential in order to complete the project deliverables on time and they were happy to experiment with, and develop, new methods without a clear objective in mind. In contrast, the business students were uncomfortable with this ambiguity and were more readily able to come to terms with incremental innovation projects where a systematic approach could be directly linked to an end goal. The technologists, were more comfortable with the notion of the ambiguous approach leading to more radical innovation, but needed to wrap this in an analytical process that grounded experimentation. Meanwhile, the designers were unclear and unprepared to be precise when it came to committing to a business model. "

(Mark Bailey, 2010, p.42)

Bailey, M. (2010). "Working at the Edges". Networks, Art Design Media Subject Centre (ADM–HEA). Autumn 2010.

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TAGS

2007ADM-HEAambiguityambiguity and uncertainty • ambiguous approach • analytical processapproaches to ambiguitybusinessbusiness modelclear objectivesclient needscollaboration • core competency • Cox Reviewdecision making • design outcome • design teamsdesign thinkingdisciplinary culturesdisciplinary knowledge • disruptive work • Dorothy Leonard-Barton • end goal • grounded experimentation • Hasbro • idea generationincremental innovationinnovation practice skillsinterdisciplinarityinterpretive perspective • learning cultures • LEGO • multidisciplinary design • multidisciplinary teamsNorthumbria Universityopen-ended process • pedagogical cultures • phase zero • Philips Researchproblem-solvingproblem-solving • problem-space • project deliverablesproject teamsradical innovationrequirements gatheringsolution-space • sub-disciplinary specialisation • systematic approach • T-shaped individuals • T-shaped people • T-shaped skillsthinking stylesUnileverworking methodsworking practices

CONTRIBUTOR

Simon Perkins
03 FEBRUARY 2012

networkADM: blog for the Art Design Media Subject Centre Brighton

"This blog has been set up in association with Networks magazine to maintain a network of colleagues, and support teaching and learning, in art, design and media higher education in the UK. We welcome items that relate to teaching and learning in art, design or media higher education: the launch of a publication or sector network, the development of a special interest group, a call for participation, a forthcoming event, etc."

(Jenny Embleton, 2012)

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TAGS

20072012ADM-HEAart and design • art design and media • Art Design Media Subject Centre • blogBrightonhigher educationHigher Education AcademyHigher Education Academy Subject Centre for Art Design and Mediamedia education • network of colleagues • networkADM • Networks (magazine) • news updates • pedagogyquarterly publication • sector network • special interest group • teaching and learningUKUniversity of Brighton

CONTRIBUTOR

Simon Perkins
31 MARCH 2011

UK HEA Subject Centre for Art, Design and Media's Networks magazine

"The first twelve issues of the Art Design Media Subject Centre's magazine Networks are available to download from this page.

Networks13 will see the launch of an exciting new format and issue 13 and subsequent issues will be produced in an online only format. Previously published three times a year, from Networks13 onwards we shall produce 4 issues a year – the first in this series is due for publication on this website in April 2011.

Networks contains a range of news items, feature articles on contemporary issues, project and event reports, student contributions and resource reviews which we think you will find informative and stimulating.

Hard copies of issues 02 to 12 are available free of charge to colleagues in the United Kingdom who are working in higher education in any of the art, design and media disciplines. If you would like a copy of one of the back issues please contact us, however earlier issues are in very short supply."

(UK Higher Education Academy Subject Centre for Art, Design and Media)

1). PDF version of issue number 12 of the Higher Education Academy Subject Centre for Art, Design and Media 'Networks' magazine.

TAGS

2011ADM-HEAartcommunication • contemporary issues • designdigital culture • event reports • higher educationHigher Education Academy Subject Centre for Art Design and Mediaknowledge basemediamedia art • mkagazine • Networks (magazine) • online only format • projects • resource reviews • student contributions • UK

CONTRIBUTOR

Simon Perkins
11 NOVEMBER 2009

Art Design Media-Open Educational Resources (ADM-OER) Project

"It is accepted that Virtual Learning Environments have grown rapidly in the Web 2.0 world. Digital repositories have become essential to the delivery of accessible and sustainable teaching and learning materials. This ADM–OER pilot project constitutes the art, design and media subject strand of the more extensive Open Educational Resources Project being undertaken by JISC and the Higher Education Academy.

The benefits of shared resources are both incremental and durable providing support not merely to institutions and teaching staff but also to the wider subject community, students and prospective students, nationally and globally."

(ADM–HEA, UK)

CONTRIBUTOR

Simon Perkins
11 OCTOBER 2009

Higher Education Academy Subject Centre for Art, Design and Media

"ADM–HEA is the Higher Education Academy Subject Centre for Art, Design and Media. We were established in 2000 to support and enhance learning and teaching in higher education art, design, media theory and practice, the history of art and design and cultural studies subjects.

We work with people in further and higher education institutions, subject associations and professional bodies, to explore and identify opportunities to develop effective practices in learning and teaching in art, design and media."

(ADM–HEA, UK)

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TAGS

2000ADM-HEAartBrightondesign • Design and Media • HEhigher educationHigher Education AcademyHigher Education Academy Subject Centre for Art Design and Mediamedia • media theory and practice • pedagogyteachingtheory and practiceUK

CONTRIBUTOR

Simon Perkins
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