"The packaged printed grill gives people the power of transformation through movement. ... The outer packaging with its printed grid means as soon as people pull the insert out it will cause the effect without instruction needed. As well as the primary kinetic piece on each side there is a secondary more subtle one in the background."
(Nottingham design agency: Seismik)
"'An Impossible Made Possible,' shows the CR–V 1.6 i–DTEC Diesel traversing a surreal landscape of complex and cool visual effects. At one point, we get an Ames room type illusion where a woman blows on her coffee, apparently setting a toy Honda CR–V 1.6 atop a table in motion. It turns out the SUV is really a full–size model parked a few yards behind her ... but the weird eye–candy in the scene doesn't end there. ...
The exceedingly stylized clip, directed by Chris Palmer of Gorgeous, succeeds as a pure content play, and the main advertising element, a somewhat clunky voiceover that talks about 'less fuel in for more miles out,' seem almost intrusive. Still, the point that things aren't always as they appear–a rule this campaign applies to various qualities of the Honda CR–V 1.6, such as gas mileage–is made in exceptionally eye–opening fashion."
(David Gianatasio, 22 October 2013, Adweek)
Fig.1 Honda Illusions, An Impossible Made Possible – New CR–V 1.6 Diesel Video
"Motion Plus Design est un projet qui a pour but de créer un centre d'exposition dédié au Motion Design à Paris. Ce projet vise dans un premier temps à définir le motion design au grand public, le but final étant de réussir à créer un centre physique dédié au motion design à Paris."
(Mattias Peresini, 18 Juin 2012, Mattrunks)
"In February of 2013, John Hughes, founder of Rhythm & Hues Studios, regretfully announced that the company was going bankrupt. With no way to pay his hard working employees, and no other options, hundreds were laid off. Two weeks later, they won the Academy Award for Best Visual Effects for 'Life of Pi.'
These were tragic, ironic times, and as employees, we were compelled to document it. As the bankruptcy finalized and layoffs continued, we began filming–watching helplessly as one of the most prestigious VFX companies in the world crumbled. As we all asked how this could happen, many stood up in outrage, sounding the alarm that this incident was not an isolated event, but a reflection of greater problems.
The old model of the movie business is passing away, yet modern–day Hollywood grips it ever more tightly. VFX companies and artists are treated as mere cogs in the machine, with little regard to creating a sustainable, collaborative working relationship. This will lead not only to the demise of more VFX companies, but to increasing instability industry wide.
Rhythm & Hues reached new heights in visual effects mastery with its stunning work on 'Life of Pi,' yet they still fell into bankruptcy.
'Life After Pi' reveals the behind–the–scenes factors that led to this sad and unforgettable moment in the history of Hollywood."
Fig.1 Chris Wedge (1998) "Bunny", Blue Sky Studios.