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Which clippings match 'Many-to-many' keyword pg.1 of 1
17 APRIL 2015

Tactical Media Files: a living archive of social-political action

"Tactical Media emerged when the modest goals of media artists and media activists were transformed into a movement that challenged everyone to produce their own media in support of their own political struggles. This "new media" activism was based on the insight that the long-held distinction between the 'street' (reality) and the 'media' (representation) could no longer be upheld. On the contrary, the media had come to infuse all of society.

To challenge dominant (strategic) structures in society, it was necessary develop new (tactical) means of producing and distributing media. Not a specialised task separate from the social movements, but a key activity around which social movements could coalesce. And of equal importance, the media environment characterised by a broadcast logic of geography was being supplemented with an environment characterised by a many-to-many logic of access.

Though much has changed these insights remain as valid today as they did in the early 1990s."

(Eric Kluitenberg and David Garcia)

Fig.1 Image from: Critical Art Ensemble, Digital Resistance: Explorations in Tactical Media, 2001. http://critical-art.net/books/digital

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TAGS

1990sagency of access and engagementamateur cultural productionAmsterdamartist collectivebig media • broadcast logic • broadcast mediacollective actioncritical artcritical engagementcritical perspectivescritical practices • David Garcia • digital resistance • Eric Kluitenberg • hegemonic discourse • International Institute for Social History in Amsterdam • living archive • living practice • many-to-many • media activism • media archive • media environment • media representation • multimedia organisation • new media activism • new tactical means • participative mediapolitical action • political struggles • politics of resistance • power and agency • producing and distributing media • renewal and re-invention • social historysocial movementstactical engagementtactical media • Tactical Media Files • television programming

CONTRIBUTOR

Simon Perkins
23 SEPTEMBER 2009

Digital Britain: Media today is participative, interactive, equal and many-to-many

"This will represent a significant change to the old analogue models of distribution, of monetisation and of participation. Media today is participative, interactive, equal and many–to–many. Where traditionally innovation and creativity was largely the domain of specialist teams in large organisations, today there is a creative revolution which is rooted in the opportunities afforded by connectivity. There is a significant opportunity to take the success of our creative industries into this interactive and participative world."
(Digital Britain: Final Report, Department for Business, Innovation and Skills and the Department for Culture, Media and Sport, June 2009, UK)

CONTRIBUTOR

Simon Perkins
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